Members migrated off ABC. Gym and retail, unified.

The challenge

Atlantis runs a complex dual business. A serious bodybuilding and strength gym on one side. A leading equipment manufacturer with retail operations on the other. Both touch the same members, and both flow through the same point of sale and billing system. ABC Fitness, the team's previous platform, treated those two sides of the business as a square peg in a round hole.

Five concrete frictions defined the pre-FLiiP environment:

• ABC limitations for a complex retail-plus-membership reality made daily operations harder than they needed to be.
• Rigid discount and rebate rules that did not match how Atlantis actually sold memberships, packages, and retail.
• Poor reporting and analytics that hid the picture across both sides of the business.
• Weak POS workflows that slowed the front desk and the retail counter alike.
• Expensive payment processing that ate into margins on every transaction.

What FLiiP delivered

The migration unified both sides of the business on one operating system, with the flexibility Atlantis needed.

• An enterprise-grade management system and CRM that handles memberships, equipment retail, and complex discount structures in one place.
• Advanced reporting by product category so the team can see fitness and retail performance independently and together.
• Role-based permissions so retail staff and membership staff each see exactly what they need.
• Flexible discounting workflows that match how Atlantis actually prices, bundles, and rebates.
• Adyen-direct payment processing with lower fees than ABC's previous setup.

The impact

Atlantis modernized a dual business model on a single platform.

Three operating wins followed.

• Gym memberships plus retail and equipment sales workflows live in a single system.
• Improved financial visibility with reporting by category and payment method, no month-end waiting.
• Reduced payment processing fees via Adyen.

After being stuck with ABC Fitness's limitations, we needed a system that understood our dual business model, both a serious bodybuilding gym and a leading equipment manufacturer. FLiiP's willingness to customize their solution for our specific needs, particularly our complex discount structures and retail operations, made all the difference. Plus, their transparency on contract terms gave us the confidence we needed after our previous experience. Geneviève S., General Manager, Atlantis