David opened his first gym in 2012 and built FLiiP because no platform thought like an operator. He has taken it from one club in Québec to commercial gyms across North America and Europe.
From one gym to an international platform.
FLiiP started with a gym owner who couldn't find software that thought like an operator. Today it's an investor-backed, high-growth platform powering commercial gyms and multi-location groups across North America and Europe.
- Canada
- United States
- United Kingdom
- France
- Spain
- Portugal
We built the platform we wished we'd had on day one.
The name FLiiP comes from a gymnastics flip: agile, precise, built to land your business in a stronger position. It carries a second meaning too. Like flipping a house, FLiiP is about breathing new life into a business and growing its value fast.
The tools we were handed never fit. Billing-first systems that didn't understand a sales pipeline. CRM tools that didn't understand a gym. Legacy software so entangled it took years to leave. Every one of them treated a gym like a spreadsheet, not like a business with members, momentum, and a team on the floor.
So we built something different. One connected platform for everything a commercial gym does, from the first lead to the renewal. A system that thinks like an operator, not like an accountant.
What started as one owner's fix is now one of the fastest-growing platforms in fitness. Commercial gyms, multi-location groups, and franchises across North America and Europe run on FLiiP every day. The roadmap is built with the operators who use it, and we're just getting started.
After opening my first gym in 2012, I saw how hard owners work just to keep the doors open. We built FLiiP for the people brave enough to make a living from their passion, the platform we wish we'd had on day one.
The team running the platform your gym runs on.
Led from Montréal, working alongside operators across North America and Europe.
Fifteen years building software companies, including one he founded. Thomas joined FLiiP as CTO and now runs Product, Customer Success, Support, and Technology.
A CPA and Certified Fraud Examiner who has led finance through high-growth years and capital raises. Lubov brings the same discipline to FLiiP's books as the platform brings to your billing.
A $3.2M USD bet on multi-location gyms.
In February 2025, FLiiP closed a $3.2M USD seed round led by Cultivation Capital, with participation from Boreal Ventures. Two investor groups looked hard at the product, the numbers, and the operators running on it, then backed the plan.
Why that matters if you run a gym: your management platform is infrastructure. It holds your billing, your member data, and your schedule, and switching it is painful. The vendor you pick has to outlast your lease. This round funds the things you actually feel as a customer: a deeper product, support that scales across North America and Europe, and the AI tools that now ship in the platform.
Read the announcementA US venture firm backing B2B software companies.
A Montréal fund backing early-stage technology companies out of Québec.
The roadmap is funded
The round pays for product. AI analytics, member self-service, and deeper multi-location tools ship because the plan is capitalized, not because a sales quarter went well.
Stability you can plan on
Gym software migrations are measured in months. Institutional backing means the company holding your billing and member data is built for the long run.
Diligence you didn't have to run
Before writing a cheque, both firms stress-tested the product, the security, and the growth. Every new customer inherits that homework.
Four convictions we build on.
These aren't slogans. They're the rules the product is built around.
Retention is a system problem.
If you can't see who's at risk, you can't act in time. Software should surface the member before they cancel, not report the loss after.
Speed wins sales.
The gym that answers a lead in five minutes beats the one that answers in five hours. Follow-up shouldn't depend on who's at the desk.
One platform beats five.
Disconnected tools mean disconnected data. Disconnected data means revenue you never see leaking out.
AI should act, not just report.
A dashboard that shows churn after the fact is a tombstone. AI should flag the risk while you can still do something about it.
Trusted by ambitious operators, from single gyms to international groups
The values behind the work.
We care as much about the impact we make as the profit we turn. These five hold us to it.
Impact
We measure ourselves by what your gym does with FLiiP, not by what we ship.
Discipline
Consistent follow-up is what wins. We build that same discipline into the product that great operators run their floor with.
Ownership
We're owners among owners. When something breaks, we fix it like it's our own gym on the line.
Humanity
Real people answer when you call. The AI handles the busywork so the team can do the human work.
Growth
We're built to help you open location one or location one thousand, and we hold ourselves to that same bar.
Ready to run a smarter gym?
Join the ambitious commercial gym operators across North America and Europe who use FLiiP to grow revenue, keep members longer, and keep operations simple.
Build the future of fitness with us.
FLiiP is an investor-backed, high-growth company born in Montréal and now serving operators across North America and Europe. We're a team of fitness fanatics who work hard, ship fast, and get on the gym floor with our customers to get it right.
- Fitness is part of the deal A gym and fitness stipend, plus internal fitness challenges. We don't just build for gyms, we train in them.
- Closer to the customer We visit operators in person to support them and see how a real gym runs. Better product, sharper instincts.
- Top tools, outsize impact Latest-spec Macs and a real AI token budget, so every person here ships like a whole department.
- Work hard, own your lane International growth means the pace is real, the work is visible, and what you ship actually matters.
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