David opened his first gym in 2012 and built FLiiP because no platform thought like an operator. He has taken it from one club in Québec to commercial gyms across North America and Europe.
The platform behind more than a thousand commercial gyms worldwide.
FLiiP is an investor-backed, high-growth platform powering commercial gyms, multi-location groups, and franchises across North America and Europe.
- Canada
- United States
- United Kingdom
- France
- Spain
- Portugal
The people on the other side of the platform.
Fifteen years building software companies, including one he founded. Thomas joined FLiiP as CTO and now runs Product, Customer Success, Support, and Technology.
A CPA and Certified Fraud Examiner who has led finance through high-growth years and capital raises. Lubov brings the same discipline to FLiiP's books as the platform brings to your billing.
FLiiP runs on eight teams, each owning one piece of your experience as a customer. They're experts in their field, and many come straight from the fitness industry.
- Product
Builds the core platform and sets the roadmap with the operators who use it.
- Mobile
Ships the Branded App members and staff carry, released under each gym's own name.
- AI
Builds churn prediction, the AI receptionist, and the analytics you can question in plain English.
- Sales
Scopes the deal with you, whether that's one club or a group-wide rollout.
- Marketing
Publishes the webinars, comparisons, and guides operators use to evaluate us.
- Customer Success
Runs your onboarding and migration, then stays on the account as you add locations.
- Support
Handles the day-to-day questions from your front desk so small problems stay small.
- Operations
Keeps the company itself running, from finance and billing to the contracts behind enterprise deals.
High growth, backed to build faster.
FLiiP's growth is what brought institutional investors in. Cultivation Capital leads the group, with Boreal Ventures of Montréal alongside, and both looked hard at the numbers and the operators running on the platform before they committed.
Why that matters if you run a gym: your management platform is infrastructure, and switching it is painful. The vendor you pick has to outlast your lease. The backing funds what you actually feel as a customer: a deeper product and the AI tools that now ship in the platform.
A US venture firm backing B2B software companies.
A Montréal fund backing technology companies built in Québec.
The roadmap is funded
The backing pays for product. AI analytics, member self-service, and deeper multi-location tools ship because the plan is capitalized, not because a sales quarter went well.
Stability you can plan on
Gym software migrations are measured in months. Institutional backing means the company holding your billing and member data is built for the long run.
Diligence you didn't have to run
Before writing a cheque, both firms stress-tested the product, the security, and the growth. Every new customer inherits that homework.
Four convictions we build on.
These aren't slogans. They're the rules the product is built around.
Retention is a system problem.
If you can't see who's at risk, you can't act in time. Software should surface the member before they cancel, not report the loss after.
Speed wins sales.
The gym that answers a lead in five minutes beats the one that answers in five hours. Follow-up shouldn't depend on who's at the desk.
One platform beats five.
Disconnected tools mean disconnected data. Disconnected data means revenue you never see leaking out.
AI should act, not just report.
A dashboard that shows churn after the fact is a tombstone. AI should flag the risk while you can still do something about it.
Trusted by ambitious operators, from single gyms to international groups
The values behind the work.
We care as much about the impact we make as the profit we turn. These five hold us to it.
Impact
We measure ourselves by what your gym does with FLiiP, not by what we ship.
Discipline
Consistent follow-up is what wins. We build that same discipline into the product that great operators run their floor with.
Ownership
We're owners among owners. When something breaks, we fix it like it's our own gym on the line.
Humanity
Real people answer when you call. The AI handles the busywork so the team can do the human work.
Growth
We're built to help you open location one or location one thousand, and we hold ourselves to that same bar.
Ready to run a smarter gym?
Join the ambitious commercial gym operators across North America and Europe who use FLiiP to grow revenue, keep members longer, and keep operations simple.
Build the future of fitness with us.
FLiiP is an investor-backed, high-growth company born in Montréal and now serving operators across North America and Europe. We're a team of fitness fanatics who work hard, ship fast, and get on the gym floor with our customers to get it right.
- Fitness is part of the deal A gym and fitness stipend, plus internal fitness challenges. We don't just build for gyms, we train in them.
- Closer to the customer We visit operators in person to support them and see how a real gym runs. Better product, sharper instincts.
- Top tools, outsize impact Latest-spec Macs and a real AI token budget, so every person here ships like a whole department.
- Work hard, own your lane International growth means the pace is real, the work is visible, and what you ship actually matters.
