FLiiP’s $4.4M Seed Round: A Milestone for Fitness Business Owners Everywhere

By David Bourbonnière, Founder & CEO of FLiiP

I remember the exact moment I realized gym management software was failing us.

Back when I was running my own gym, I spent more time fighting with clunky, disconnected systems than I did focusing on what truly mattered: my members, my team, and my business. Juggling multiple tools for scheduling, billing, reporting, and lead management felt like running uphill with a weighted vest.

It wasn’t just frustrating; it was holding my business back. I knew there had to be a better way.

That’s why I built FLiiP. Not as a software company, but as a partner for fitness business owners who are serious about growth.

Today, I’m incredibly proud to share that FLiiP has raised $4.4 million CAD in seed funding, led by Cultivation Capital (St. Louis, MO), with participation from Boreal Ventures (Montreal, QC). This is more than just a funding round, it’s a validation of what we’ve built, the fitness businesses we serve, and the mission that drives us forward.

From Frustration to Innovation: The FLiiP Journey

When we launched FLiiP, we weren’t interested in just another gym management tool. We wanted to redefine what fitness business software could be.

For too long, gym owners have been stuck with outdated, overpriced, and overly complex systems, many owned by large private equity-backed firms that prioritize profits over product innovation. The fitness industry, despite being a multi-billion-dollar space, has been largely overlooked by the tech world.

This funding allows us to change that.

Today, FLiiP powers hundreds of fitness businesses across 10+ countries, helping gym owners run smarter operations, engage members, and scale with confidence. Whether it’s multi-location franchises, functional training gyms, martial arts studios, or boutique fitness brands, our customers share one thing in common:

➡️ They want to grow.

➡️ They need modern, scalable tools.

➡️ They want a partner who understands the challenges of running a gym.

Here’s what a few of our customers have to say:

“Expanding internationally across seven countries and onboarding hundreds of franchise locations in just a few months requires a strong, scalable infrastructure. FLiiP has been a true growth partner, providing the technology we need to streamline operations and ensure a seamless experience for our franchisees. Their platform is purpose-built for high-growth fitness brands like ours, helping us scale with confidence.” , Hadri Jaffal, CEO of Iron Body Fit.

“FLiiP has been instrumental in our expansion from a single location to a multi-banner business. Their platform allowed us to drive demand before opening, enabling us to launch our new locations at full capacity from day one. The ability to optimize operations and member engagement from the start has been a game-changer. Through FLiiP’s built-in referral program, we generated over $30,000 in profit within 60 days, demonstrating the direct impact of their technology on business growth.” , Jerry Blackburn, Founder of Blackburn Athletics & Blackburn Pilates

“FLiiP has been a true growth partner, helping us streamline operations and scale efficiently. Their platform is more than just a management tool, it provides the automation, ease of use, and strategic vision needed to stay ahead in an evolving industry. With FLiiP, we’re able to focus on growth, knowing we have a technology partner that understands our needs and the future of fitness.” , Gabriel Hardy, Owner of Tonic Gym & President of FIC.

Hearing this kind of feedback is what keeps us going.

What’s Next for FLiiP?

We’re just getting started. Here’s how we’ll be using this funding to push the fitness industry forward:

1. Expanding Across North America

We already serve gyms in Canada, the U.S., and Europe, but we’re doubling down on scaling in North America. The demand for better gym management software is huge, and we want to ensure that mid-sized and multi-location gym operators have access to tools that truly support their growth.

2. Investing in Product Innovation

We’re committed to building the most powerful, easy-to-use products for gym owners. Our roadmap includes:

✅ Enhanced member self-service tools

✅ AI-driven analytics to help gym owners make smarter business decisions

✅ Advanced multi-location operations management

3. Growing the FLiiP Team

We know that building a world-class product starts with a world-class team. Over the next two years, we plan to double our headcount, bringing in more top talent across engineering, customer success, and sales to ensure we continue delivering real value to our customers.

A Thank You to Our Customers, Investors & Team

To our customers, you’re the reason we’re here. We see your hustle, dedication to your members, and commitment to building strong, thriving businesses. We’re here to support you every step of the way.

To our investors, Cultivation Capital, Boreal Ventures, and all our early-stage investors, thank you for believing in our vision. You’re not just backing a company; you’re backing a movement to modernize the fitness industry.

And to the entire FLiiP team, this milestone is a testament to your hard work, passion, and belief in what we’re building. Let’s keep pushing.

Join Us on This Journey

This is a huge moment for FLiiP, but it’s only the beginning. If you’re a gym owner looking for a growth partner, we’d love to show you what FLiiP can do for your business. And if you’re looking to join a fast-growing startup that’s challenging the status quo and making waves in the industry, we’re currently hiring.

🚀 Let’s build the future of fitness business management together.

👉 Visit us at www.myfliip.com to learn more.

David Bourbonnière

Founder and CEO, FLiiP