+37% active members
in 12 months
GYMXTRA
Using data to double average
revenue per client
revenue per client
Doubled revenue
per month
per month
Introduction
GYMXTRA is a gym owned by Sam Hainault that specializes in cross-training. They offer group classes guided by certified trainers where members can focus on developing strength, speed, and agility, without worrying about injury.
The Problem
GYMXTRA partnered with FLiiP in 2018 to reduce time spent on management. Before landing on FLiiP they had been managing everything in a binder. Owner Sam talks about how hard is was to stay on top of simple numbers, like how many members they had.
Sam Hainault
Owner at GYMXTRA
The Solution
FLiiP gave GYMXTRA the tools to reduce the complexity of handling everything on paper and gain clarity on their important business metrics, like members and revenue. FLiiP’s solution provided much more than the simple functionalities that other tools Sam evaluated offered and enabled him to offload most of his business management tasks to the platform. Specifically moving from paper to online contracts has been a game changer.
Sam Hainault
Owner at GYMXTRA
By doing this, Sam was able to reduce the stress of owning and operating a busy gym and concentrate more on the happiness of his clients.
Sam Hainault
Owner at GYMXTRA
The Impact
Since partnering with FLiiP, GYMXTRA’s numbers have been up across the board.
+37% active members in 12 months
Improving their free trials and promotions has helped GYMXTRA bring on new members.
“We offer an unlimited month at a lower cost to new members. It used to be a real mess, but now with FLiiP it's really easy for me to follow up and see how our customers are converting.” - Sam
Using data to double average revenue per client
“Thanks to FLiiP, we now have lots of great statistics that enable us to see how loyal our customers are. We've been able to gradually increase prices, and see if it impacts loyalty. This has enabled us to increase our prices considerably without losing customers.” - Sam
Doubled revenue per month
GYMXTRA is using their current members to generate new ones, through a referral program on FLiiP, which has helped them double monthly revenue.
“For the customers, getting paid by bringing your friends to train with you? Seriously, that's the best.” - Sam
Our customers save an average of 30% after making a switch from another provider
Conclusion
With FLiiP in his corner, Sam and GYMXTRA have transformed their business. With an ability to see an up-to-the-minute look at important metrics, like revenue, memberships, and churn, Sam can be confident that his business is on the right track. His revenue and memberships are growing steadily and he’s excited about the future.
Sam knows the FLiiP team has his back.
Sam Hainault
Owner at GYMXTRA