Over 20k in profit in 60 days
with a referral program
Blackburn Athletics
Cut churn rate
in half
in half
Improved Visibility and
Data-Driven Insights
Data-Driven Insights
Introduction
Blackburn Athletics is a gym with four locations in Montreal. Known for their high-intensity 45-minute workouts and inclusive atmosphere, Blackburn Athletics aims to deliver exceptional member experiences and help individuals achieve their fitness goals quickly.
The Problem
Prior to partnering with FLiiP, all aspects of the gym were managed by Blackburn’s intrepid owner, Jerry.
As the gym grew in popularity, doing everything manually was becoming overwhelming. Jerry needed a system that would enable him to be more efficient in managing every aspect of his gym and continue to deliver the outstanding customer experience that Blackburn Athletics was known for.
Jerry
Owner of Blackburn Athletics
The Solution
Jerry knew that getting his gym to the next milestone meant spending less time “working on reports, collecting payments, or counting customers by hand,” and more time out on the floor talking to members.
He found a perfect partner in FLiiP. “I chose FLiiP because I wanted to automate my business. I wanted to concentrate on the customer experience and let FLiiP take care of everything behind the scenes.”
With FLiiP’s intuitive platform making it simple to manage schedules, payments, check-ins, automations, reporting, and everything in between – Jerry has hours back in his calendar to keep members happy and motivated, and concentrate on growing his business.
Jerry
Owner of Blackburn Athletics
The Results
With FLiiP as a partner, Blackburn Athletics has been able to level up their business in several key areas.
Over 20k in profit in 60 days with a referral program
FLiiP's referral program generated over $20,000 in profit within just 60 days. The referral program alone allowed Blackburn to “pay for FLiiP for at least three years, just in those 60 days,” says owner Jerry Blackburn
Cut churn rate in half
Blackburn has slashed their churn rate with FLiiP, which means less money walking out the door every month. “We were at 4% [churn rate], and with FLiiP we’ve cut that in half, which means the money that we spend on lead generation goes a lot farther.”
Improved Visibility and Data-Driven Insights
"FLiiP's comprehensive dashboards and analytics provided Jerry with clear visibility into key metrics such as revenue, growth, conversion rates, and churn. This valuable data empowers him to make informed decisions, optimize marketing campaigns, and allocate resources effectively."
Jerry
Owner of Blackburn Athletics
Our customers save an average of 30% after making a switch from another provider
Conclusion
Partnering with FLiiP has revolutionized Blackburn Athletics’ operations. With FLiiP as a partner working behind the scenes, Jerry has been able to spend less time managing, and more time with customers. This has resulted in increased revenue, reduced churn, better decision-making, and happier customers.
The bonus for Jerry is the “ease of communication,” with the FLiiP team.
Jerry
Owner of Blackburn Athletics
Way-to-go, Blackburn!