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Maximizing Gym Revenue with 24/7 Access and Online Courses: A Dual Approach

Veronica Oquendo
7 December 2023

Gyms are finding new ways to improve their services and make more money in the changing fitness industry. A powerful strategy in this endeavor is combining 24/7 access to gym facilities with the provision of online courses. This dual approach, facilitated by advanced 24/7 gym software, can significantly boost a gym’s revenue per client. This article looks at how having 24/7 gym access and a variety of online courses can greatly boost gym income.

The Advantage of 24/7 Gym Access

Providing 24/7 access to your gym caters to a wide array of client schedules and preferences. This is beneficial for clients who have unpredictable work schedules, such as shift workers or busy professionals. These individuals are unable to visit the gym during regular operating hours. FLiiP gym software’s 24/7 feature gives secure facility management, happy members, and increased client attraction.

Expanding Reach with Online Courses

Incorporating online courses as part of your gym’s offerings addresses the growing demand for remote fitness solutions. These courses allow members to participate in workouts from any location, adding a layer of convenience and accessibility.

You can use 24/7 gym software to manage and provide different online courses. These courses can include live-streamed and pre-recorded sessions. They cater to various fitness levels and interests.

As the New Year begins, the influx of new members can strain your gym and impact the experience of current members. This can create pressure and potentially disrupt the atmosphere for existing members.

Synergy of Physical and Virtual Offerings

24/7 gym access and online courses attract a wide range of clients because of their combined benefits. People who enjoy going to the gym have the freedom to use it whenever they please. On the other hand, individuals who prefer working out at home have the option to take online classes. This approach boosts gym membership value and encourages clients to use services more, resulting in higher revenue per client.

Enhancing Member Experience with Technology

24/7 gym software ensures smooth and safe access to the gym and online courses. The gym provides secure door access, member management, and online class booking.

This makes it convenient for gym members to use the facility and sign up for online courses. They can choose their preferred times for both activities. This ease of use and flexibility significantly enhances the overall member experience.

Allowing the gym members to workout anytime anywhere.

Personalization and Engagement

With 24/7 gym software, gyms can offer personalized workout experiences to their clients. The software monitors how members use the gym and online courses.

Personalization fosters greater member engagement and loyalty, leading to increased spending on additional services and classes. Knowing what classes people are taking helps you offer promotions and deals to specific individuals based on their actions. If a class is fully booked and many people are requesting access still without the means to hire another coach/trainer/instructor – you have the option to offer a video instead.

This can also be a way for you to introduce the class, offering the video course for free of the last session or one of the “best” sessions you’ve had. This will allow the member to see if they would like it before they commit to a 10 class bundle.

You can base this on other classes they have taken or if they have never taken a class before. The more active your members are and the more classes they are doing the more revenue you will make and the better experience they will have with your gym.

Revenue Boosting Strategies

To maximize the revenue potential of this dual approach, consider the following strategies:

  1. Different membership levels available, with premium options offering unlimited gym access and access to online courses.
  2. Create packages with a mix of in-person and online classes to suit different preferences.
  3. Use data from your gym software to create marketing campaigns for your physical gym and online courses.
  4. Run online challenges and promotions to encourage members to try gym access at different hours and online courses.

Maximizing Member Retention Through Convenience and Variety

To make more money from each customer, it’s important to keep them as members. Offering 24/7 gym access and online courses helps with this. The gym is always open and online courses have various options for members’ changing needs and preferences.

Flexibility is important for retaining members with busy schedules or diverse workout preferences. With 24/7 gym software, you can keep members engaged and satisfied, reducing churn and ensuring a steady revenue stream.

Expanding Market Reach and Attracting Diverse Clientele

The dual offering of physical gym access and virtual classes enables gyms to attract a broader range of clients. 24/7 gym access is good for people who want flexible hours.

Additionally, online courses are advantageous for reaching clients who are unable to physically attend the gym. This includes frequent travelers or individuals who prefer exercising in the comfort of their own home. Using 24/7 gym software can help you reach more customers, make more money, and increase your gym’s overall profitability.

Here are a few people adding 24/7 access and online courses might add to your gym

  1. Healthcare Professionals: Doctors, nurses, and other medical staff often work long or irregular shifts, including nights and weekends. 24/7 gym access allows them to fit in workouts at times that suit their unpredictable schedules.
  2. Emergency Services Personnel: Police officers, firefighters, and paramedics, who may have to work in shifts that span all hours, would benefit from a gym that’s open round the clock.
  3. Shift Workers: This includes factory workers, warehouse staff, and employees in 24-hour retail or dining establishments, who might be working evening shifts, night shifts, or rotating shifts.
  4. Business Executives and Entrepreneurs: Individuals with high-demand roles or those running their own businesses often work beyond the standard 9-to-5 schedule. They may prefer to exercise early in the morning or late at night to accommodate their busy workdays.
  5. IT and Tech Professionals: Many tech workers, especially those in roles like software development or network management, might work late hours or be on call during odd hours, making traditional gym timings inconvenient.
  6. Freelancers and Remote Workers: People who work from home or have flexible schedules as freelancers across various sectors (like writers, graphic designers, or consultants) often prefer to schedule their workouts at non-peak hours.
  7. Students and Academics: Especially those in higher education, who may have irregular class schedules or periods of intense study (like exam times) when regular gym hours don’t align with their availability.
  8. Airline Staff: Pilots and cabin crew often work irregular hours and might find it challenging to fit a workout into a normal gym schedule due to early departures or late arrivals.
  9. Hospitality Industry Professionals: Employees in hotels, bars, and restaurants often work late into the night, making them ideal candidates for 24/7 gym access.
  10. Transport and Delivery Personnel: Truck drivers, delivery personnel, and others who may be on the road for long hours at varying times could take advantage of a gym that’s always open.
  11. Parents with Young Children: Especially those who may need to work around their children’s schedules and find it easier to visit the gym during early mornings or late evenings when childcare is available or their partner is home.
  12. Creative Professionals: Artists, musicians, and writers, who often keep unconventional hours due to creative processes or performance schedules, might prefer accessing the gym during off-peak times.

To remember that 24/7 is appealing to busy people. Offering online courses ensures they won’t regret not being able to go to the gym because of their busy lives. That’s why we believe that these 2 offerings pair so well.

Conclusion

24/7 gym access plus online courses is a great offer for fitness lovers. Using 24/7 gym software helps gyms meet member needs and increase revenue per client. In a tough market, gyms can succeed by being flexible and offering a variety of options. This allows them to meet the changing needs of fitness enthusiasts.

Gym Software Revenue