Efficiently managing customer relationships is crucial for building a loyal member base and ensuring smooth operations in any gym or fitness studio. Customer Relationship Management (CRM) is the key to streamlining and enhancing the overall management of member interactions. This article explores the 15 best CRM tools tailored specifically for the fitness industry, helping you find the perfect fit. 

Why Do Gyms Need CRM Software?

Gyms and fitness studios face numerous challenges in managing operations and maintaining member satisfaction. CRM software provides a comprehensive solution by offering tools and features that streamline management tasks and enhance customer engagement. 

  1. Managing member databases, tracking attendance, and monitoring progress.
  2. Scheduling classes, booking appointments, and handling cancellations.
  3. Automated billing and payment processing features simplify financial transactions, reduce errors, and ensure timely payments. 
  4. Integrated communication tools such as email and SMS marketing inform members about upcoming classes, special events, and promotions. 
  5. CRM software provides valuable insights through reporting and analytics. Understanding member behavior, preferences, and trends helps gyms make informed decisions to improve services and increase member satisfaction.
  6. Enhance the overall member experience by offering personalized services, streamlined processes, and effective communication

Adapting to current economic realities is essential for business survival, and specialized CRM systems can optimize work processes to ensure success.

The Top 15 CRM Tools for Gyms and Fitness Studios

1.🥇 FLiiP

FLiiP is a cloud-based software designed to help traditional gyms, fitness studios, affiliates, yoga and pilates studios, martial arts studios, and other fitness facilities manage appointments, payments, events, feedback, and more. With a customized dashboard for each business and powerful reporting features, the platform assists with streamlining client management, internal activities, scheduling, and other operations.

FLiiP best gym software

Key Benefits

  1. Marketing & Sales: Connect with clients where they are, grow your online reputation, and turn happy members into promoters with tools designed to grow your business.
  2. Management & Payments: Get rid of chaos and manage smarter with bookings, scheduling, payment processing, point of sale, staff and contract management, and much more.
  3. Customer Experience: Build authentic relationships and create experiences that members love. Collect feedback and increase Google reviews.
  4. Retention: Track member activity on simple dashboards that help you identify and follow-up with at-risk members so that you can keep them around longer.. Send personalized messages at the right time to keep members active and engaged. Design sequences with automated email, SMS, and push notifications.
  5. Lead Generation: Custom websites, automated workflows, templates, and lead management so that you can do less and grow more. Capture leads and convert them into customers with sales funnels that make it easy to keep track of every stage in the customer journey.

Pricing

Essential $110 USD: Scheduling, bookings, payments, reporting. All the essentials for gyms who are building a solid foundation.

Growth -$152 USD: Everything in Essential, plus text (SMS) reminders, back-office management, online shop, and more.

Ultimate $229 USD: Growth, plus multi-location support, online brand reputation builder, integrations, dedicated support, and more.

User Reviews and Ratings

Overall 4.8

Ease of Use 4.8

Customer Service 4.9

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FLiiP Wraps Up Q1 2024 With Multiple Recognitions from Gartner Digital Markets

The customer service has been very good. This is what makes FliiP worth the price. The support to see you through the steps to get up and running and also to stay in step with new features they continue to bring on board, making the app so much more powerful.  –Mary G

Honestly, FliiP’s greatest strength is listening to us, their customers. I don’t feel like a number and I have the impression that they are doing everything to help us as much as possible. – Samuel S

The visual is customized to our image, and the design looks great. As a manager, I appreciate that our day-to-day tasks are all in one place. – Lydia L

2. 🥈 GymDesk

Gym owners use our gym management software to streamline their business. Manage your members, receive automatic payments, and make smarter business decisions with beautiful reports. Impress and retain your members by elevating their experience and get them talking about your gym. Increase your revenue with easy setup sales automation. Build your own website in minutes using our templates to capture more leads.

Key Benefits

  1. Gymdesk simplifies and automates the day-to-day tasks of running your back office.
  2. Streamline member onboarding online and on mobile, automate your payment collection and rebilling, and reduce the time and frustration of dealing with those tasks.
  3. You have multiple options for payment processing – keep control of your payment data and use it with other systems.
  4. Fully featured attendance tracking and promotion and skills reporting. Keep track of members progress with their training and towards the next rank.
  5. Two-way email and text communication for better member retention and management of leads and prospects.

Pricing

Foundation – $89 per month for up to 100 members

Advanced – $129 monthly for up to 400 members

Professional – $209 monthly for up to 1300 members

Enterprise – custom pricing

User Reviews and Ratings

Overall 4.8

Ease of Use 4.7

Customer Service 4.9

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Definitely would recommend giving it a try. Great customer service, great website and amazing tool to keep ranks, dates, payments, attendance and schedules organized. – Angela L

 It like that it comes with its own webpage that can later be integrated with your own. It suits my gym perfectly accounting for all of my needs. – Matt B

Like the family account feature, belt ranks are easy to create, add, and modify. Customer Service is fantastic, quick answers and always willing to help. – Leigh-Ann M

3. 🥉 GymMaster

GymMaster is designed to make it easy to maintain detailed records of your members and their memberships, book classes and trainers, process and track sales, and communicate en mass with the right members at the right time. Designed to fit clubs of all sizes, this gym management software is feature-packed.

Key Benefits

  1. Integrated billing: You have the freedom to choose the billing provider that works best for you business. With automated billing, your payments are collected on the day & frequency of your choosing.
  2. Automated communication: Send SMS & emails to targeted groups based on demographics, visitation, membership type or billing status, based on a variety of triggers such a swipe-entry, non-visitation, or a missed payment.
  3. Main dashboard: The dashboard provides a visual overview of all the key information you and your staff need to keep driving your business towards its goals.
  4. Online booking: Empower your members to make bookings and payments, and view their measurements and programs using the online member portal.
  5. Door control & 24/7 access: Extend your open hours with confidence using GymMaster’s integrated RFID access control system. Directly connected to your database, you can control who can do where, when; while tracking all activity, updating the system & taking action – in real time.

Pricing

Pricing starts at $89 / month

Pricing is based on the number of current members (casual, concession, and prospects do not count towards current membership).

User Reviews and Ratings: 

Overall 4.7

Ease of Use 4.6

Customer Service 4.8

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We love everything about gymaster, it is cost effective, user friendly and the support is great. –Kelsa U

Overall experience with Gymmaster is great and i would recommend it to other users that need a software program for their fitness facilities. Its a great program for member base collection. –Deep H 

The service provided during the data migration was outstanding and the ongoing help desk support is excellent. –John C

4. TeamUp

TeamUp is the a cloud-based software designed to help take away the complexity of managing a fitness gym, box, or studio. Users can utilize TeamUp’s features to manage multiple class timetables, manage payments, and connect with students using a helpful and intuitive software system.

teamup sports

Key Benefits

  1. Manage all aspects of your independent fitness business with TeamUp.
  2. Bridge the communication gap with customers thanks to the self service portal.
  3. Never miss a payment with intelligent processor integrations.
  4. Keep in touch with all the important events and data with TeamUp’s reporting.
  5. Make booking a breeze with web widgets and mobile versions all included.
  6. Link with all your favourite systems with TeamUp’s range of integrations including Zapier.
  7. Run online classes seamlessly with included Zoom integration.

Pricing

Pricing scales with your business. 14-day free trial. Charges only start when you sign your second customer.

$99/month for 0-100 clients.
$159/month for 101-200 clients.
$189/month for 201-300 clients.
$219/month for 301-400 clients.
$249/month for 401-500 clients.
$279/month for 501-600 clients.
$309/month for 600+ clients.

User Reviews and Ratings

Overall 4.8

Ease of Use 4.7

Customer Service 4.8

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Very Easy to useLoads of brilliant features for analytics Amazing customer support Good price. –Tayler H 

Secondly though, is that the software is always improving and the team not only offer fantastic customer services and support with issues but welcome ideas too. –Katie F

 Incredibly good – the support is amazing with progressive development, working in tandem with their clients. It looks good and when you know which features you want to use, it is straight forward. –Claire W

5. Exercise.com

Exercise.com is an all-in-one platform powering the next generation of fitness businesses. The Exercise.com platform includes everything you need to manage your fitness studio, gym, personal training business, or wellness center through our custom-branded web and mobile apps designed specifically for fitness businesses.

exercise.com

Key Benefits

  1. Train clients. Manage everything related to a client’s workout in one place while easily logging workouts from your custom-branded fitness apps to track progress, deliver workouts in any scenario, provide automated workout summaries, and much more.
  2. Engage with clients. Acquire, nurture, and retain clients throughout the funnel with full CRM and client lifecycle management. Send email, SMS, and in-app notifications automatically to engage and delight your clients.
  3. Deliver fitness everywhere. Offer online workouts by selling workout plans, automated memberships, group challenges, livestreaming, digital products, fitness challenges, on-demand fitness content, and individual workouts through your own custom-branded workout apps.
  4. Generate revenue. Monetize and grow your fitness business. Payment processing, e-commerce, commissions, invoicing, account balances, coupon codes, upsells, subscriptions, and more. Supercharge your earning potential.
  5. Online training software for gyms, personal trainers, and fitness influencers. Get the best online personal training software platform for both online training and in-person training. Offer distance training, 1:1 training, group training, and more.

Pricing 

Quotes are given during/after the demo call.

User Reviews and Ratings

Overall 4.8

Ease of Use 4.5

Customer Service 4.8

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 I have been with exercise.com on and off and they are always improving their systems. I am super pleased with the success team and their ability to break down how to use the software effectively. –Kevin H

They have guided me every step in setting up my new online business. I am excited about just how much this platform will help me build a successful online training business. –Howard T

6. PushPress

PushPress is a gym membership and management software platform that helps gym owners to run their fitness facility. The suite of products allows users to manage classes and privates, take payments, track attendance, manage leads, as well as manage and maintain member relationships. Users are able to access all system features via mobile device while on-the-go, including built-in complimentary task based apps.

pushpress

Key Benefits

  1. Built on modern, extensible technology with ease of use, intuitiveness, and automation of routine practices at its core tenants.
  2. Designed and built by gym owners with a unique insight into the issues gym owners face.
  3. Website integration allows businesses to add self sign-up pages to their website, enabling them to sell recurring subscriptions, on-ramps, events, as well as drop-ins.
  4. Set up digital waivers for customers to sign in order to ensure the business is covered for every member attending a class via the PushPress check-in app for Android, iOS, and the Amazon app platform.
  5. Integrate and share data with other tools such as billing platforms, workout trackers, email marketing drip campaign software, accounting solutions, and more.

Pricing

Free $0: Smaller Gyms/Studios looking to grow and develop systems

Pro $159/mo: Mid Size Gyms/Studios focused on growth and process improvement

Max $229/mo: Larger Gyms/Studios looking to fully optimize and scale their business

User Reviews and Ratings 

Overall 4.7

Ease of Use 4.6

Customer Service 4.8

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This product has been a lifesaver for our gym. We love the ease of check in, the communication options for members, and the ease of billing and invoicing. –Jennifer K

The people at PushPress are so helpful, friendly, prompt, and just so all around awesome that you actually look forward to interacting with them. –Jason H

The online help is ‘actual’ people who reply actually help. They understand your business too, which is excellent. –Pete G

7. ABC Glofox

This boutique gym software is an all-in-one system – from scheduling classes to processing payments – with a branded mobile app and website integrations. Increase sales and retain more members with marketing integrations to Meta (Facebook), Mailchimp, etc.

Key Benefits

  1. Save Time. You could reduce the time you spend on repetitive admin tasks by up to 2 hours a day with smart automation.
  2. Drive Revenue. Easy booking and payments mean you can wave goodbye to lost revenue. In fact, you could increase revenue by an average of 133%.
  3. Retain Clients. Your mobile Member App keeps members coming back day after day. By tailoring in app push notifications, you have the opportunity to turn more first timers into regular clients.
  4. Grow your Business. The Report Builder tool ensures you have all the information you need to make decisions that help your business grow stronger.

Pricing

Pricing is dependent on industry, business needs, and size.

User Reviews and Ratings

Overall 4.4

Ease of Use 4.5

Customer Service 4.4

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The support team are extremely friendly, understanding & always eager to find a solution. We are now 2 months into business & we are delighted with our decision to invest in the app. –Niamh M

Your customer care has improved significantly. It’s made a marked difference to my experience with glofox and my ability. –Anthea S 

Was easy to setup, and is easy for our members to use. I like that memberships can be adjusted and like the reporting feature. –Bryan M

8. Wodify

Wodify is a gym and studio management software dedicated to helping business owners including, functional fitness gym owners, CrossFit gym owners, Martial Arts studio & school owners, and yoga studio owners, more efficiently manage their business. Wodify has a global software presence in gyms & studios helping manage over 5,000 locations.

Key Features

  1. Insights & Reports: Monitor your revenue, retention, and payroll effortlessly.
  2. Automated Invoices: Stay up-to-date on payouts and know where your money is at all times.
  3. Digital Contracts and Waivers: Never lose critical business documents again.
  4. Appointments: End-to-end management of personal training sessions, free intros, and more.}
  5. Belt Level tracking: Track your clients’ levels, experience, or belt ranking with progressions.

Pricing

Engage: $99/month

Grow: $199/month

Promote: $299/month

Free Plan

User Reviews and Ratings

Overall 4.3

Ease of Use 4.2

Customer Service 4.1

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It’s easy to read, easy to navigate, functionality is intuitive. I participated in a challenge using Wodify Rise and WOW – what a fantastic platform. –Margaret D

The overall product is good. The interface looks really good and on the front end it’s easy to check members into the system (which is especially important for coaches on a daily basis). –Ashley A

9. ZenPlanner

Zen Planner is a comprehensive member management software for gyms, schools, boxes & yoga studios that is fully customizable to the unique needs of your business. It has the right combination of essential and intuitive features that will save you time so you can focus on doing what you love.

zenplanner

Key Features 

  1. Member App for iOS and Android allows members to reserve their spot in class, view who else will be coming, record their workout results, and like and comment on their friends’ results.
  2. Staff App allows staff to check members in for classes, have members sign documents and pay bills, create member profiles, and take member profile photos.
  3. Use Kiosk Mode within the Staff App to handle member check-ins, digital signatures on waivers and contracts, retail purchases, and more.
  4. Payment processing is included in the total monthly price when using the Zen Planner preferred payment processor.
  5. Use the customized workout, skill, and martial arts belt tracking within the Member App to engage members.

Pricing

Studio Starting at $99/mo: Essentials to manage your gym

Engage Starting at $248/mo: Fuel your growth

Ultimate Starting at $348/mo: Unleash your full potential

User Reviews and Ratings 

Overall 4.3

Ease of Use 4.1

Customer Service 4.5

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Customer support really is top notch. The on boarding team is fantastic and truly went out of their way to ensure we had every available resource for success. –Jen S

I do not use it for my business, but have used it as an avid fitness enthusiast for over 2 years. It is nice when gyms all over the country use this software. –Mary Ellen C

They had great integration to our existing merchant. Great membership customization, billing, customizable charts, and belt promotion system. –Stephen C

10. WellnessLiving

WellnessLiving’s all-in-one gym management software equips you with the tools, support, & resources needed to manage & grow your business. Offering flexible business settings and dynamic tools like online booking, automated marketing, rewards, website widgets, advanced reporting, mobile apps, and client & staff management, all on one convenient platform, to streamline business operations. It’s the only software you need to attract, convert, & retain more clients.

WellnessLiving

Key Features

  1. Automate workflows for simple day-to-day business tasks including automatic membership renewals, recurring payments, email and SMS notifications, and marketing. All automations can be customized and turned on or off when required.
  2. The incentivized customer reviews program helps encourage customers to provide feedback which is automatically published across the web. Positive reviews get showcased on the organization’s WellnessLiving listing.
  3. Advanced reporting with ‘quickstats’ allows users to gain insight into their business at the click of a button. Generate reports on sales, tax, first visits, recurring visits, and more to understand overall business performance.
  4. Spread the word with WellnessLiving’s marketing tool which allows users to generate, deploy, and track automated mobile, email, and SMS campaigns. WellnessLiving provides a custom website for organizations which is automatically optimized for search engines, to increase Google ranking and visibility to new local customers.

Pricing

Starter: $99$49/ mo

Business: $199$99/ mo

Business Pro: $349$175/ mo

Enterprise: custom pricing

User Reviews and Ratings

Overall 4.3

Ease of Use 4.2

Customer Service 4.3

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This person was ALWAYS attentive and happy to help us with whatever we needed. We explained the entire situation and since then, they have been a great help at resolving any issues we encountered. –Chi B

The software is even better than MindBody and my clients love the branded app. We are very pleased with Wellness Living and I would be happy to recommend their services to future potential clients. –Steven V

Totally positive great support staff which is important to me because time is valuable and when I need it I need it now. –Paul B

11. Gymcatch

Gymcatch enables fitness business owners to save time, increase revenue, and give great service to customers. The platform enables organizations to plan and manage sessions, automate bookings, design and sell packages, and embed booking capabilities into business websites.

gymcatch

Key Features

  1. Save time on your business administration
  2. Increase revenue
  3. Give an exceptional finding, booking, and managing experience to your customers

Pricing

Contact Gymcatch for custom pricing.

User Reviews and Ratings 

Overall 4.9

Ease of Use 4.7

Customer Service 4.9

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I love the ease for customers to book fitness classes in advance. I can offer my customers different pricing packages too which Gymcatch help you to set up. –Vanessa D

Great functionality (multiple bookings, packages), simple and clear for users, no bugs/glitches, reliable, secure, free trial, great customer service. –Thomas P

As the primary administrator, I enjoyed the ease of data collection that Gymcatch provides as a built-in feature. It’s very customizable and integrates seamlessly with our website. –Mercedes F

12. Mindbody

Mindbody is an all-in-one software solution for businesses within the fitness and wellness industry. The platform offers tools for client scheduling, employee management, marketing, payment processing, online booking, and more. Businesses such as fitness clubs, yoga studios, salons, and spas can manage availability, accept online bookings, check-in clients, and more from the Mindbody app. The platform helps businesses keep track of each employees’ schedule and plan days accordingly.

mindbody

Key Features

  1. Online booking: Give clients a way to sign up for their next visit on their own. Clients can see availability and choose what works best for them.
  2. Point of sale: Process every purchase easily, including retail, classes or appointments, workshops or memberships, gift cards and more. Every purchase is logged on the client’s profile for easy reference later.
  3. Staff management: Get the whole schedule into one place, and give every staff member a login so it’s always accessible from their laptop or phone. Take care of payroll in minutes, too.
  4. Reports: Analyze the numbers that matter most, from attendance and revenue to retention and membership growth. Every interaction with clients adds to historical data, so users get a comprehensive picture of their business as time goes on.
  5. Client tools: Store everything in a simple client profile, and refer back to it quickly whenever that client comes in. Users can save notes, check their purchase and visit history, and see their payment status.

Pricing

Starter $159: Manage your studio with the foundational tools you need to run your business, and the flexibility to add additional products as you grow.

Accelerate $279: Build client relationships with elegant email campaigns and smart contact lists, and gain a deeper understanding of your business with comprehensive reporting.

Ultimate $499: Take your business to the next level with unlimited automated email and text marketing, as well as customer feedback and referral tools.

Ultimate Plus $699: Get the full power of Mindbody in one package, plus real-time KPI dashboards and a custom mobile app as unique as your brand.

User Reviews and Ratings 

Overall 4.0

Ease of Use 3.9

Customer Service 3.8

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Excellent support at deployment stage; good customer service response times; very friendly staff; used to be market leaders; possibly good functionality but only available at premiums packages. –Edward S

I liked the brand recognition and all the features available for business intelligence. We were glad to have the Livestream option available for classes. –Tali E

I recommend Mindbody for most of my beauty & wellness clients — it offers an all-in-one platform that is tailored to their needs, and is extremely user friendly. –Megan S

13. Mariana Tek

Mariana Tek is an appointment scheduling solution designed to help boutique fitness brands manage marketing, customer communications, class reservation, point of sale and other administrative processes across multiple studios on a centralized dashboard. Members can view scheduled sessions and fee details to secure reservations using ‘pick a spot’ on a unified interface.

mariana tek

Key Features

  1. Manage your studio’s memberships, class schedules, and everything in between on your computer or your phone.
  2. Grow your community with built-in functions that increase engagement in your studio, and beyond.
  3. Effortlessly nurture new leads, convert first-timers to full-timers and boost your earning potential.
  4. Get all your data in a single place, so you can track performance, manage risk.
  5. Mariana Tek was designed for multi-location studios who want to scale their operations and dig deep into their data.

Pricing

Contact Mariana Tek for custom pricing.

User Reviews and Ratings

Overall 4.1

Ease of Use 4.0

Customer Service 3.9

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It’s super easy to use and their team is constantly making updates and releasing new features showing that they are focused on improving the product. –Haider L

The ease with which managing every aspect of the in-studio experience occurs is bar none, and I appreciate how MT is always looking for ways to innovate and improve its offering. –Carolyn W

The onboarding process, the customer support and the functionality are all superb. –Cody P

14. Kilo

Kilo is a cloud-based gym management software that helps gym owners get more members, retain their members and make informed business decisions. Kilo makes building and selling memberships easy with its one-of-a-kind membership and billing engine. A gym owner can set up a variety of memberships on customized billing cycles. The dashboard will provide real-time metrics for gym owners to make important business decisions.

kilo

Key Features

  1. Personalize Messaging. Increase response rates and keep members coming back with personalized messaging.
  2. Engage Leads. Call, text, & email leads from one platform.
  3. Automate Nurture. Our software follows-up with leads so you don’t have to.
  4. Website Builder. A site that gets you more leads, guaranteed.

Pricing

Gym websites $29 USD per week 

Gym Lead Machine $82 USD per week 

The Kilo Stack $139 USD per week 

User Reviews and Ratings 

Overall 4.9

Ease of Use 4.8

Customer Service 4.9

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Kilo is an all-in-one solution. This saved me time and money by eliminating the need to use multiple software systems. I was able to manage my entire gym business from one platform, which made my life much easier. –Pankaj K

Kilo’s software does what it says it will do AND MORE! The power of this tool to improve the gym industry is tremendous. It is a well kept secret; it is by far the highest ROI on software/technology that our gym has made (and we have experience with many of the top players). –Ashley S

Kilo software is the ultimate gym management tool. It’s got everything you need to run a successful gym, from A to Z. –Nitin S

15. Xplor Gym

Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control that makes running your gym easier. Manage your business from one intuitive solution – less admin, more accuracy & a real-time 360-degree member view. A cloud-based solution, with future-ready flexible tech helps you react rapidly to changes and opportunities. As you evolve, Xplor Gym evolves with you.

Xplor-Gym

Key Features

  1. Save time and provide a seamless member experience with easy to manage access control across your business limited to real-time membership data. Avoid unauthorized access, member frustration, and time for your team.
  2. Keep up with rapidly changing customer tastes & preferences. A cloud-based digital solution, Xplor Gym helps you get and stay ahead. Future-ready flexible technology allows you to react rapidly to changes and opportunities that arise.
  3. Get help and advice when you need it with a local technical support team and online resources. Plus rely on our knowledgeable team for advice on best practices and insights.
  4. Manage your prospects and members in one place. Creating less admin, less room for error, and complete oversight of both your members, and your prospects.
  5. Deliver exceptional member communications for a better customer experience with a simple, automated software platform that includes marketing automation tools.

Pricing

Contact Xplor Gym for custom pricing.

User Reviews and Ratings 

Overall 4.8

Ease of Use 4.5

Customer Service 4.3

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Great support and fast to rectify any issues. We provided the info and all systems were set up. –Phil L

Wrap Up

CRM tools are essential for gyms and fitness studios aiming to optimize operations and enhance member satisfaction. These tools streamline various management tasks, from scheduling and billing to communication and reporting, enabling gyms to focus on delivering top-notch fitness experiences.

Investing in a CRM tool that best suits your gym’s needs can lead to significant improvements in efficiency and member retention. Whether you prioritize ease of use, customization, or integration capabilities, there is a CRM solution tailored to your requirements.

FLiiP offers an integrated solution to take your members through the entire buyer journey – from initial interest to enthusiast brand ambassadors. Book a free demo call to learn more!

Gym Software

Managing a gym is no small feat. As a gym owner, you’re tasked with juggling multiple responsibilities—from coaching and scheduling to handling memberships and even tidying up the locker rooms. To streamline these tasks and boost efficiency, the right gym management software is essential.

The best software solutions integrate all critical business functions into a single, user-friendly platform. However, with a plethora of options available, identifying the one that best suits your needs can be challenging. It’s crucial to choose software that not only fulfills your current operational needs but also adapts to future growth.

Two prominent names in gym management software are ABC Glofox and ZenPlanner. These platforms are well-regarded for their ability to help gyms attract new members and maintain strong engagement with existing ones. But how do you decide which is the best fit for your business?

This article will provide an in-depth comparison of ABC Glofox and ZenPlanner, focusing on their features, advantages, and limitations. By exploring what each platform offers, you’ll be better equipped to make a decision that supports your gym’s unique goals and needs. Whether your gym is a small boutique or a large fitness center, this comparison will help you determine which software can best support your business’s growth and success.

Features to Look for in Gym Management Software

Before comparing ABC Glofox and ZenPlanner, it’s essential to know the key features every gym management software should offer. These features are crucial for meeting the diverse needs of your fitness business.

  1. User-Friendly Interface: The software should be intuitive and easy to navigate, enabling staff to use it with minimal training. A clean dashboard streamlines daily operations, saving time on administrative tasks.
  2. Member Management: Effective member management is crucial. Features should include creating member profiles, tracking attendance, managing memberships, and automating billing. CRM capabilities enhance member retention and satisfaction through personalized communication.
  3. Class Scheduling and Booking: Seamless class scheduling and booking are essential. The software should provide a clear view of class schedules, support online bookings, and send automated reminders. A mobile app for booking adds convenience.
  4. Payment Processing: Integrated payment processing supports multiple payment methods, handles recurring billing, and offers detailed financial reports. Secure processing protects members’ financial information.
  5. Integration and Customization: The software should integrate with other tools like email marketing services, accounting software, and fitness trackers. Customization options allow you to tailor the system to your business needs and branding.
  6. Reporting and Analytics: Comprehensive reporting and analytics provide insights into business performance. Look for software that offers detailed reports on membership trends, financial metrics, and class attendance to support data-driven decisions.
  7. Marketing and Engagement Tools: Effective marketing tools, such as automated email campaigns, push notifications, and social media integrations, help attract new members and retain existing ones.
  8. Customer Support: Reliable customer support is vital. Access to responsive support through live chat, phone, or email ensures smooth software operation and quick issue resolution.

Understanding these key features will help you evaluate how well ABC Glofox and ZenPlanner align with your business needs. Next, we’ll compare these platforms based on these criteria to help you make an informed decision.

Let’s Start with ABC Glofox

ABC Glofox is engineered to simplify the intricate operations of fitness businesses. Unlike Zen Planner, which caters to a broad array of industries, Glofox is dedicated solely to the fitness sector. This focus makes it a popular choice among gym owners and fitness professionals seeking solutions tailored to their specific needs.

Core Features of ABC Glofox

Glofox provides an all-inclusive suite of features to streamline the management of both new and established fitness businesses. Key features include:

  1. Management Tools: Efficient member management, class scheduling, and staff coordination.
  2. Marketing Tools: Strategies to enhance member engagement and attract new clients.
  3. Online Training Support: Tools for managing online training and workout plans, addressing the demand for virtual fitness.
  4. Payment Processing: Integrated payment processing and billing management for smooth financial operations.
  5. Fitness Tracking: Tools to monitor member progress, including a detailed exercise library.
  6. Analytics: Advanced reporting and analytics to offer insights into business performance.
  7. Priority Success Support: Dedicated support to ensure smooth operations.

Additionally, Glofox offers a custom-branded mobile app, enabling fitness businesses to present a professional image and provide convenient services to their members.

User Experience and Feedback

Users, particularly those who have switched from Zen Planner, often praise Glofox for its competitive pricing and user-friendly interface. The customization features are highly valued, allowing businesses to tailor the system to their needs. However, some users have reported software glitches, bugs, and inadequate customer support. The lack of a 24/7 live receptionist for handling customer calls is a notable drawback, impacting customer engagement and communication.

Pricing Structure

Glofox’s website does not list explicit pricing, but reviews from Capterra and G2 indicate that the basic subscription starts at around $110 per month. Glofox offers customized quotes based on the size and nature of your business. Unlike Zen Planner, Glofox includes a custom mobile app feature in each pricing package without additional charges for slight increases in membership.

Glofox’s Pros & Cons

ABC Glofox is a powerful software packed with features ideal for small and large fitness businesses, as well as other group-based organizations. Unique offerings such as a custom-branded app, integration with Trainerize, and client communications through Amplify set Glofox apart from Zen Planner.

However, Glofox’s specialized approach might not suit businesses with more diverse or complex needs. Larger, multi-faceted fitness companies may require broader customization options that Glofox may not provide. On the other hand, businesses with tighter budgets might find Glofox’s extensive feature set excessive and could benefit from a more streamlined solution focused on essential group class management.

ABC Glofox offers a specialized suite of tools with competitive pricing and extensive customization options, making it a strong contender for gym management software. Next, we’ll compare the strengths and weaknesses of Zen Planner and ABC Glofox side by side to help you make an informed decision.

zenplanner glofox

What About Zen Planner?

Zen Planner is versatile gym and fitness studio management software that caters to various fitness disciplines, including boutique gyms, CrossFit boxes, and yoga studios. It is well-regarded for enhancing brand awareness and includes robust marketing features. Besides its marketing capabilities, Zen Planner offers essential tools like billing, staff and member apps, workout tracking, scheduling, and online booking, all designed to streamline gym management.

Core Features of Zen Planner

Zen Planner offers a variety of features beneficial for gym owners, helping streamline operations and improve efficiency. Its core features include:

  1. Integrated Scheduling and Booking: Robust system for scheduling classes and personal training sessions.
  2. Membership Management: Effective tools for managing membership levels and payment plans.
  3. Online Class Integration: Ability to link classes and events to virtual meeting platforms like Zoom.
  4. Staff App: Tools for managing recurring staff tasks and team coordination.
  5. Reporting: Robust reporting capabilities, though requiring some learning and tweaking.
  6. Customizable Widgets: Free trial widget that can be embedded on your website.
  7. Payment Processing: Full-service billing by Gains, handling payment processing, and admin tasks.

User Experience and Feedback

Zen Planner has a mixed user experience. While it’s praised for its comprehensive features like scheduling and membership management, some users find the interface less intuitive, resulting in a steeper learning curve. The platform has improved its member app, making navigation easier. However, limited customization and dependence on additional software for advanced reporting and marketing can be challenging for some users. Customer service has received both praise and criticism, with some users noting issues with response times.

Pricing Structure

Zen Planner’s pricing starts at $99 per month, depending on the package and features selected. The platform offers various pricing tiers to accommodate different business sizes and needs. Detailed pricing information can be found on their website.

zenplanner pricing

Zen Planner’s Pros & Cons

While Zen Planner provides a robust scheduling and booking system, effective membership management tools, and extensive reporting capabilities, it might present challenges for some gym owners. The platform’s limited customization options may not fully meet all branding and operational needs, and its reliance on additional software for comprehensive management can complicate processes. Users often find the interface less intuitive, leading to a steeper learning curve for staff. Additionally, the difficulty and limitations of integrating Zen Planner with other platforms can add to the complexity of managing gym operations efficiently.

FLiiP: The Best Alternative to Zen Planner and Glofox?

Every gym owner dreams of boosting leads, gaining new members, retaining them longer, and expanding their business—all without breaking the bank. While Zen Planner and Glofox are well-known fitness software solutions, FLiiP stands out as a comprehensive and user-friendly alternative, particularly for businesses seeking an all-in-one solution without a hefty price tag.

Born out of a gym owner’s frustration with existing tools, FLiiP offers a powerful yet intuitive platform. With over 200,000 users worldwide, from boutique studios to global franchises, FLiiP has become the go-to choice for managing finances, operations, and growth.

Why FLiiP Might Be the Better Choice:

Transparent Pricing Structure

No hidden fees. Pay only for what you need! Check out a full comparison of features from plan to plan here.

Attract and Capture New Members with Ease

Kickstart your gym’s growth with precision targeting. Our marketing and sales features are designed to meet your needs, helping you capture leads and convert them into dedicated members with minimal effort. Deploy targeted campaigns and watch your community grow.

Simplify Class Bookings & Track Attendance

Avoid the hassle of half-empty classes and late cancellations. Empower your members to plan their schedules with our user-friendly interface while you gain real-time insights into attendance trends. Keep your gym bustling with activity, balanced classes, and enthusiastic members.

Automate Payments & Manage Your Finances

Eliminate the stress of transactions and financial tracking. From membership dues to class fees and salaries, manage all financial aspects effortlessly. Gain a clear understanding of your revenue streams and financial trends to plan effectively and boost profitability.

zen planner vs glofox

Retain Members Longer and Reduce Churn

Our member management system helps you monitor milestones, tailor communications, and maintain high motivation levels. Foster a sense of community and accountability that keeps members committed and coming back for more.

Gain Insights with Reports & Analytics

Use robust reporting and analytics to gain valuable insights. Fine-tune your offerings, optimize operations, and maximize member satisfaction with intuitive dashboards.

Multilocation Management

Set up for expansion with tools to manage multiple locations. Customize memberships for specific locations and securely share data, making it simple for members to book and pay.

Enterprise & Franchise Solutions

Manage all your locations, expand into new markets, collect royalties, and access unlimited support at any time.

Let Us Do the Heavy Lifting

Gym owners love FLiiP—we have 4.8 stars from 80+ gym owners across the US and Canada and have been ranked as the #1 Gym Management Software. Book a call with us to understand:

  1. Why Use FLiiP vs. Others: Discover how we differ from other tools and whether we are the best fit for your gym.
  2. Best Practices for Gym Owners: We speak with hundreds of gym owners each month, offering fresh ways to improve your operations.
  3. Features and Their Impact: Learn how our features can reduce chaos in your gym and make your life easier.

Choose FLiiP for a gym management solution that truly understands your needs and helps you achieve your goals efficiently and affordably.

Gym Software

Choosing the right gym management software can feel daunting. As a fitness business owner, you’re not just a coach or nutrition expert; you’re the CEO, administrator, scheduler, and sometimes even the locker room attendant. Managing all these roles effectively requires a robust, user-friendly software solution.

Thankfully, modern gym management software combines essential business functions into a single, streamlined system, allowing you to handle everything from one platform. However, finding the right fit for your business can be challenging with so many options available. It’s crucial to invest in gym software that not only meets your current needs but also supports future growth.

When you talk to other gym owners or fitness professionals, two names frequently come up: Mindbody and ABC Glofox. Both are industry leaders, offering comprehensive tools to attract new members and retain existing ones. But which one is the best fit for your business?

This article will delve into the features, strengths, and limitations of both Mindbody and ABC Glofox. By understanding what each platform offers, you can make an informed decision and choose the software that best aligns with your goals. Whether you’re running a small boutique gym or a large wellness center, this comparison will help you determine which solution can drive your business forward.

Key Features to Look for in Gym Management Software

Before comparing ABC Glofox and Mindbody, it’s important to understand the essential features every gym management software should offer. These key features form the baseline for evaluating any system, ensuring it can meet the diverse needs of your fitness business.

1. User-Friendly Interface

A user-friendly interface is crucial. The software should be intuitive and easy to navigate, allowing your staff to quickly learn and use the system without extensive training. A clean, well-organized dashboard helps streamline daily operations, reducing the time spent on administrative tasks.

2. Member Management

Effective member management is the backbone of any gym software. Look for features that allow you to create detailed member profiles, track attendance, manage memberships, and automate billing. Additionally, CRM capabilities that enable personalized communication with members can significantly enhance member retention and satisfaction.

3. Class Scheduling and Booking

Class scheduling and booking features should be seamless for both staff and members. The software should offer a clear view of class schedules, support online bookings, and send automated reminders. A mobile app can further enhance convenience, allowing members to book and manage their classes on the go.

4. Payment Processing

Integrated payment processing is essential for smooth financial operations. The software should support multiple payment methods, handle recurring billing, and provide detailed financial reports. Secure payment processing also ensures the protection of your members’ financial information.

5. Integration and Customization

Your gym management software should integrate with other tools and platforms you use, such as email marketing services, accounting software, and fitness trackers. Customization options are also important, allowing you to tailor the system to fit your specific business needs and branding.

6. Reporting and Analytics

Comprehensive reporting and analytics features provide valuable insights into your business performance. Look for software that offers detailed reports on membership trends, financial metrics, and class attendance. These insights can help you make data-driven decisions to optimize your operations and grow your business.

7. Marketing and Engagement Tools

Effective marketing and engagement tools can help attract new members and retain existing ones. Features like automated email campaigns, push notifications, and social media integrations can streamline your marketing efforts and keep your members engaged.

8. Customer Support

Reliable customer support is vital. Whether through live chat, phone, or email, having access to responsive support can help you quickly resolve any issues and ensure your software runs smoothly.

By understanding these key features, you can better assess how well ABC Glofox and Mindbody align with your business needs. In the next sections, we’ll explore how each of these platforms stacks up against these criteria, helping you make an informed decision for your gym management software.

Let’s start with Mindbody

For owners of fitness, wellness, or beauty businesses, Mindbody often comes up as a top choice for managing operations. This widely used software caters to a broad spectrum of businesses, including gyms, salons, spas, Pilates and dance studios, and even hair salons. Its popularity stems from the comprehensive suite of features it offers, designed to streamline business management across various industries.

Mindbody creates a unified platform, fostering a community of users from diverse sectors. This connectivity not only enhances operational efficiency but also opens up opportunities for reaching new clients through its marketplace. Whether your business is a well-established entity or a growing startup, Mindbody provides tools to manage and expand your operations effectively.

Core Features of Mindbody

Mindbody serves a diverse clientele, and its feature set reflects this versatility. The software includes:

  1. Scheduling: Easily manage class and appointment schedules.
  2. Booking: Streamlined booking system for clients to reserve spots.
  3. Staff Management: Tools for organizing and managing your team.
  4. Marketing: Built-in marketing tools to attract and retain clients.
  5. Payments: Secure, integrated payment processing.
  6. Reporting: Comprehensive reports to track business performance.
  7. Business App: Mobile app for on-the-go management.

Thanks to its integrated marketing and client management tools, Mindbody promises to enhance your sales pipelines without losing leads. The mobile app simplifies scheduling, sales, and client management, ensuring smooth day-to-day operations.

User Experience and Feedback

With 2.4 million active users, Mindbody holds a significant presence in the fitness and wellness industry. Many users praise its clean, user-friendly interface and the ease of handling payments, bookings, and cancellations. However, some users have reported recurring glitches and bugs, which often remain unresolved despite complaints.

Customer support is another area where Mindbody receives mixed reviews. Users frequently mention inadequate training and lack of responsive support, leading to frustrations and the perception that Mindbody overpromises and underdelivers. This has led some to view Mindbody as a jack of all trades but master of none.

Pricing Structure

Mindbody offers four main packages, but specific prices are not readily available on their website. According to research, their basic plan starts at $159 per month and includes access to 5-6 core features.

Additional features and add-ons incur extra charges, and many users have expressed concerns about surprise charges and periodic price increases. This lack of transparency in pricing can be a significant drawback for business owners planning long-term investments.

Mindbody’s Pros & Cons

While Mindbody offers an impressive range of features designed to cover all aspects of running a fitness business, it may be too complex and overwhelming for new gyms and fitness studios. The extensive capabilities of Mindbody, including advanced reporting, AI-powered messaging, and a branded app, might exceed the needs of a startup.

For those seeking a simplified, user-friendly solution that focuses on essential functions like scheduling, booking, and payment processing, Mindbody’s comprehensive toolset could be overkill.

The steep learning curve associated with implementing and utilizing all of Mindbody’s features can be time-consuming and potentially distracting for business owners who need to prioritize getting their operations running smoothly.

glofox vs mindbody

Source

What about ABC Glofox?

ABC Glofox is designed to simplify the complex operations of fitness businesses. Unlike Mindbody, which caters to a wide range of industries, Glofox focuses specifically on the fitness sector. This specialization makes it a preferred choice for gym owners and fitness professionals looking for tailored solutions to their unique challenges.

Core Features of ABC Glofox

Glofox offers a comprehensive suite of features that streamline the management of fitness businesses, both new and established. The key features include:

  1. Management Tools: Efficient tools to handle member management, class scheduling, and staff coordination.
  2. Marketing Tools: Strategies to boost member engagement and attract new clients.
  3. Online Training Support: Features for online training and workout plan management, catering to the growing demand for virtual fitness.
  4. Payment Processing: Integrated payment processing and billing management for hassle-free financial operations.
  5. Fitness Tracking: Tools to monitor member progress and a detailed exercise library.
  6. Analytics: Advanced reporting and analytics to provide insights into business performance.
  7. Priority Success Support: Dedicated support to ensure the smooth running of your operations.

Glofox also offers a custom-branded mobile app, allowing fitness businesses to maintain a unique and professional appearance while providing convenient services to their members.

User Experience and Feedback

Glofox has received positive feedback from many users, particularly those who switched from Mindbody. They often highlight Glofox’s competitive pricing and ease of use. The software’s customization features are particularly appreciated, allowing businesses to tailor the system to their specific needs.

However, some users have reported issues with software glitches and bugs, as well as a lack of effective customer support. One significant drawback is the absence of a 24/7 live receptionist, which means there’s no option for handling customer calls at all times, raising concerns about customer engagement and communication.

Pricing Structure

Glofox’s main website does not provide explicit pricing information, but according to reviews on sites like Capterra and G2, the basic subscription starts at around $110 per month. Glofox offers customized quotes based on the nature and size of your business, and unlike Mindbody, it includes a custom mobile app feature in each pricing package without additional charges for slight increases in membership.

ABC Glofox offers a specialized suite of tools tailored to the fitness industry, with competitive pricing and extensive customization options. While there are some reported issues, its focused approach and unique features make it a strong contender for gym management software. Next, we’ll compare the strengths and weaknesses of Mindbody and ABC Glofox side by side to help you make an informed decision.

Gloflox’s Pros & Cons

ABC Glofox is a robust software packed with features tailored to support small and large fitness businesses, as well as other group-based organizations. Unique offerings like a custom-branded app, integration with Trainerize, and client communications through Amplify distinguish Glofox from Mindbody in the market.

While ABC Glofox’s specialized approach is ideal for many boutique fitness studios and gyms, it might not suit businesses with more diverse or complex needs. Larger, multi-faceted fitness companies may require a broader set of customization options that Glofox might not provide.

On the flip side, fitness businesses with tight budgets might find ABC Glofox’s pricing and extensive feature set to be more than they need. These businesses could benefit from a more streamlined solution that offers essential group class management without all the extra features.

FLiiP: The Best Alternative to Mindbody and Glofox?

Every gym owner dreams of boosting leads, gaining new members, keeping them around longer, and expanding their business—all without breaking the bank. 

While Mindbody and Glofox are well-known fitness software solutions, FLiiP stands out as a comprehensive and user-friendly alternative, particularly for businesses looking to get an all-integrated solution without spending thousands.

Born out of a gym owner’s frustration with the lackluster tools available, FLiiP offers a powerful yet user-friendly solution. With over 200,000 users worldwide, ranging from boutique studios to global franchises, FLiiP has become the go-to choice for managing finances, operations, and growth.

Here’s why FLiiP could be a better choice:

Transparent Pricing Structure

No hidden fees. Pay for what you need!

Check out a full comparison of features from plan to plan here

Attract And Capture New Members With Ease

Kickstart your gym’s growth with precision targeting. Our marketing and sales features are designed to flex to your needs, helping you snatch up leads and convert them into dedicated members with minimal effort. Deploy targeted campaigns and watch your community grow.

Simplify Class Bookings & Track Attendance

Don’t stress over half-empty classes and late cancellations. Empower your members to plan their schedules with our user-friendly interface while you get real-time insights into attendance trends. Keep your gym bustling with activity, your classes balanced, and your members pumped for their next session.

Automate Payments & Manage Your Finances

Take the stress out of transactions and financial tracking. From membership dues to class fees and salaries, manage all financial aspects effortlessly. Gain a clearer understanding of your revenue streams and financial trends, helping you plan more effectively and boost profitability.

Keep Members Longer and Avoid Churn

Stop letting members walk away. Our member management system lets you monitor member milestones, tailor communications, and keep motivation high. Foster a sense of community and accountability that keeps members committed and coming back for more.

Gain Impactful Insights With Reports & Analytics

Use insights to adjust your gym to better meet member needs. Use our robust reporting and analytics to lift the fog. Dive into the data to fine-tune your offerings, optimize operations, and maximize member satisfaction with intuitive dashboards.

Multilocation Management

Set yourself up for expansion with tools to manage multiple locations: customize memberships to give access to specific locations and securely share data across locations to make it simple for members to book and pay.

Enterprise & Franchise

Manage all of your locations, expand into any country, collect royalties, access unlimited any-time support, and more.

Let us help you with the heavy lifting!

Gym owners love us – we have 4.8 stars from 80+ gym owners across the US and Canada and have been ranked as the #1 Gym Management Software to prove it. 

Book a call with us to help you understand:

  1. Why use FLiiP vs Others:  Find out how we are different from other tools and whether we are the best fit for your gym.
  2. Best Practices for Gym Owners:  We speak with hundreds of gym owners every month – there are always new ways to improve things.  
  3. Features and Their Impact on Your Business:  We will show you how our features can help you reduce chaos in your gym and make your life easier.
Gym Software

We are thrilled to announce that GetApp, a free online service that helps organizations find the right software, has recognized us as a top product in its Gym Management Category Leader report.

Category Leaders rankings highlight top-ranked North American software products based on ratings from end-users in five key areas: ease of use, value for money, functionality, customer support, and likelihood to recommend. The research methodology is available here.

Have a look at the other recognitions in which we have been placed as Category Leaders in 2024:

FLiiP Ranked as the #1 Gym Management Software by GetApp

GetApp’s recognition of our software is a testament to our commitment to providing a high-quality solution that meets the needs of businesses across a wide range of industries. It also serves as a valuable endorsement for businesses looking for effective gym management software solutions.

We have always strived to achieve higher customer satisfaction, which is why FLiiP has been a top-rated product on GetApp, with an overall rating of 4.8. Our users have made it possible! Check out our average scoring in the Gym Management category of 268 products.

FLiiP Ranked as the #1 Gym Management Software by GetApp

Our users have made it possible! Here’s what they have to say about us:

“The customer service has been very good. This is what makes Fliip worth the price. The support to see you through the steps to get up and running and also to stay in step with new features they continue to bring on board, making the app so much more powerful.” Mary G.

“Before knowing Fliip, I was using an other software that did much less for my business. Now everything is centralized, accounting, communication, schedule management, customers, everything. I save time and I can take care of my clients even more. Fliip is the heart of my business management.” Samuel S.

“Everything went smoothly from startup to actually making it available to our members. Our questions were answered efficiently. We felt as if we’d have always been part of the Fliip family.” Mathieu A.

Not only this but we have been recognized with multiple accolades from other 2 Gartner Digital Markets brands as well – Capterra and Software Advice

 

Capterra > Gym Management / Club Management

Software Advice > Gym Management / Club Management

Disclaimer: The GetApp Category Leader badge is a service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. The GetApp Category Leader constitutes the subjective opinions of the individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates.

FLiiP: The Top Choice For Owners Who Want to Grow

Every gym owner dreams of boosting leads, gaining new members, keeping them around longer, and expanding their business—all without breaking the bank. But let’s face it: most management software options out there fall short. They’re either too clunky, too pricey, or simply outdated.

Born out of a gym owner’s frustration with the lackluster tools available, FLiiP offers a powerful yet user-friendly solution.

Save hours every week compared to other popular fitness club management software on the market. Manage your members and classes, track your sales, spot in-active members so you can easily re-engage them, customize your classes, easily approve contracts and payments. Plus you can customize your booking page so members can easily buy products and additional services which helps you sell more per member.

With over 200,000 users worldwide, ranging from boutique studios to global franchises, FLiiP has become the go-to choice for managing finances, operations, and growth.

Stop leaving money on the table and make the flip! 

Gym Software

FLiiP is proud to wrap up Q1 2024 with huge success and accolades from the Gartner Digital Markets brands – Capterra, Software Advice, and GetApp. Our product was recognized in various flagship reports in Q1: FLiiP Wraps Up Q1 2024 With Multiple Recognitions from Gartner Digital Markets

Capterra > Gym Management / Club Management

“Great! Customer support is always helpful and quick with responses and solutions. Very easy to use for both administration and users.”

[Source: Capterra]

“The customer service has been very good. This is what makes Fliip worth the price. The support to see you through the steps to get up and running and also to stay in step with new features they continue to bring on board, making the app so much more powerful.”

[Source: Capterra]

GetApp > Gym Management / Club Management

“The models are well made, I didn’t need to change much. The platform is easy to understand, very instinctive. Employees are helpful when it is time for the first steps for installation.”

[Source: GetApp]

“Fliip allows me to efficiently manage the 80 hours of classes we offer each week at my gym in addition to all private training appointments. Super reliable. My questions are always answered quickly and kindly. Thanks Fliip!”

[Source: GetApp]

Software Advice > Gym Management / Club Management

“Perfect support! I was important to them and they took great care to organize this for me within the time frame I needed!”

[Source: Software Advice]

“The easiest thing is how our customers can use it. We almost never have a problem understanding them. Everything is easy to manage, both for subscriptions and payments.”

[Source: Software Advice]

 

Our recognition in these prestigious reports is a significant achievement for us. It is a testament to our commitment to providing a high-quality solution that meets the needs of businesses across a wide range of industries. It also serves as a valuable endorsement for businesses looking for effective software solutions.

We have always strived to achieve higher customer satisfaction, which is why FLiiP has been a top-rated product on all Gartner Digital Markets sites, with an overall rating of 4.8 out of 5. We sincerely thank all our users for loving us so much and rating us so high.

FLiiP: The Top Choice For Owners Who Want to Grow

Every gym owner dreams of boosting leads, gaining new members, keeping them around longer, and expanding their business—all without breaking the bank. But let’s face it: most management software options out there fall short. They’re either too clunky, too pricey, or simply outdated.

Born out of a gym owner’s frustration with the lackluster tools available, FLiiP offers a powerful yet user-friendly solution.

Save hours every week compared to other popular fitness club management software on the market. Manage your members and classes, track your sales, spot in-active members so you can easily re-engage them, customize your classes, easily approve contracts and payments. Plus you can customize your booking page so members can easily buy products and additional services which helps you sell more per member.

With over 200,000 users worldwide, ranging from boutique studios to global franchises, FLiiP has become the go-to choice for managing finances, operations, and growth.

Stop leaving money on the table and make the flip! 

About Gartner Digital Markets: Gartner Digital Markets is the world’s largest platform for finding software and services. More than 100 million people visit Capterra, GetApp, Software Advice, and UpCity across over 70 localized sites every year to read objective research and verified customer reviews that help them confidently choose the right software and services. Thousands of B2B companies work with Gartner Digital Markets to build their brand, capture buyer demand, and grow their business.

For more information, visit https://www.gartner.com/en/digital-markets

Disclaimer: The Gartner Digital Markets badges from Capterra, GetApp, and Software Advice are trademarks and service marks of Gartner, Inc. and/or its affiliates are used herein with permission. All rights reserved. Gartner Digital Markets badges constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner, Inc. or its affiliates.

Gym Software

Boosting your gym’s membership sales requires more than state-of-the-art facilities or cutting-edge classes; it hinges on your ability to navigate and clinch sales skillfully. 

This article unveils 11 key strategies proven to enhance your gym’s appeal and operational efficiency, ensuring every potential member’s journey from curiosity to commitment is seamless and successful. Whether you’re refining existing tactics or building new ones from scratch, these strategies will empower you to significantly increase your membership base and foster lasting relationships with your clients.

1. The Psychology of Sales  

Prospective members harbor a blend of excitement and apprehension, driven by multiple fears—from the fear of judgment and injury to social anxieties and the dread of not fitting in. Our job is to transform these anxieties into affirmations.

The Power of Belonging

When people consider joining your gym, they look beyond the physical facilities; they want to belong. Show them that your gym is not just about working out but a community where they will be motivated and supported. 

Goals and Dreams

Each prospect has personal goals, whether running a 5K or improving their health. Understanding these dreams allows you to tailor your communication to resonate deeply, turning a sales pitch into an inspiring vision of their potential future.

The Fear of Commitment

Commitment can be daunting. The fear isn’t just about the financial aspect but about the personal commitment to change. Show potential members that change is not only possible but also achievable with small, manageable steps.

Seeking Guidance and Support

Many potential members feel overwhelmed by the gym environment. They look for a mentor who can say, “I’ve got you; let’s do this together.” Make sure your team exudes this supportive attitude.

Balancing Emotion and Logic

Emotions often drive the decision to join a gym, but logical considerations provide reassurance. Tell compelling stories of current members who have transformed their lives through your gym. Create an engaging experience from their first interaction, addressing emotional and practical concerns.

Then, anchor this emotional appeal with logical reasoning:

  • Articulate what members gain—community, support, expertise—not just what they pay.
  • Discuss location, hours, and amenities, making it clear why your gym is the logical choice.
  • Back up claims with data, testimonials, and tours of your facilities.

When you combine emotional appeal with logical reasoning, you create a compelling narrative that makes joining your gym feel like the right decision, both emotionally and practically. Start by capturing their emotions and then reinforcing their decision with logical reassurances.

Learn more about the psychology of sales and how to build rapport and trust with prospects. 

2. Build an Effective Sales Funnel

A strategically designed gym sales funnel effectively tackles the common challenges of distinguishing your gym in a competitive market, engaging with interested leads, and turning them into members who actively contribute to your gym’s growth.

gym sales funnel

The buyer journey is composed of 4 stages: Awareness, Interest, Desire, and Action. Here’s how to build each one: 

Stage 1: Awareness

This phase is about making your gym’s brand visible and engaging enough to pique interest and curiosity. 

  1. Online Presence: Develop a compelling website and active social media to highlight your gym’s unique offerings and success stories.
  2. Visual Branding: Create a striking visual identity with a memorable logo and consistent color scheme that reflects your gym’s character.
  3. Social Media Engagement: Build a vibrant community by engaging followers with interactive posts, showcasing facilities, and featuring member testimonials.
  4. Word-of-Mouth: Encourage members to share their positive experiences to broaden your reach.
  5. Local Collaborations: Partner with local businesses for cross-promotions and joint events to tap into new audiences.

Stage 2: Interest 

Once you’ve captured the attention of potential members, the next step is to deepen their interest. This stage involves presenting offers and experiences that are compelling enough to make them eager to discover more about your gym.

  1. Offer Value: Highlight what sets your gym apart, such as unique classes, advanced equipment, or expert trainers. Craft offers that meet your target audience’s needs, combining quality and irresistible value.
  2. Hands-On Experiences: Engage potential members with free trials, guest passes, or introductory classes to let them experience your gym’s atmosphere and offerings firsthand.
  3. Create Compelling Content: Use digital platforms to distribute educational and engaging content like workout tips, nutritional advice, and wellness guides, showcasing your gym’s commitment to health.
  4. Share Success Stories: Feature testimonials and transformations from members to illustrate the positive impact of your gym and encourage prospects to join.

Stage 3: Desire 

After sparking interest with compelling offers and content, the next step is to cultivate that interest into a strong desire to join your gym. This phase focuses on deepening connections with potential members and demonstrating why they should become part of your community.

  1. Personalize Your Follow-Ups: Tailor communications to reflect potential members’ interests and past interactions, enhancing engagement and conversion rates through personalized emails, texts, or calls.
  2. Communicate Value: Emphasize the comprehensive benefits of membership, such as personal training, nutritional advice, and wellness workshops, and how they meet health and fitness goals.
  3. Offer Flexible Membership Plans: Provide a variety of membership options to accommodate different preferences and needs, making it easier for potential members to commit.
  4. Create a Sense of Belonging: Promote your gym’s inclusive culture with real member stories and testimonials, highlighting a community that welcomes all fitness levels.
  5. Host Open Houses or Trial Days: Enable prospects to explore your gym through events where they can meet trainers, try classes, and interact with current members, enhancing the sense of community.
  6. Engage on Social Media: Actively connect with your audience on social media through behind-the-scenes content, live Q&A with trainers, and member shoutouts, building community engagement and encouraging commitments.

Stage 4: Action 

Once a strong desire is established, the next step in your gym’s sales funnel is to convert that desire into action. This stage focuses on making it easy and appealing for prospects to commit to joining.

  1. Limited-Time Promotions: Use urgent offers, like discounted rates or waived fees, to create a sense of urgency and encourage immediate action.
  2. Bundle Deals: Offer value-packed deals with additional services like personal training or nutrition consultations, making your gym more appealing than competitors.
  3. Streamline the Sign-Up Process: Simplify the membership process with easy online sign-ups, transparent pricing, and accessible assistance to eliminate barriers.
  4. Offer a Warm Welcome: Ensure new members feel valued from the start with a friendly orientation and integration into the gym community, setting a positive tone for their membership.
  5. Rewards for New Members: Provide incentives like a free month or complimentary personal training session to finalize the decision, enhancing the attractiveness of joining your gym.

Learn more about building a well-structured gym sales funnel to attract, convert, and retain new gym members.

3- Effective Follow-Up Strategy

Attracting leads is merely the beginning. The true test is converting them into enthusiastic members who share your passion for the gym. Here’s how to handle each type effectively:

SMS Follow-Up

Text messages are quick and direct, ideal for sending timely reminders or last-minute promotions. Personalize texts with the lead’s name and relevant details, and include a compelling call to action. Use texts judiciously to avoid overstepping.

Email Sequences

Emails allow for more in-depth communication. Start with a welcoming email that outlines why your gym is a great fit, followed by emails that add value through fitness tips, member stories, or event invites. Craft a narrative that encourages a decision to join.

Lead Retargeting Through Ads

Use retargeting ads to keep your gym in the minds of those who’ve shown interest but haven’t joined. These ads reappear on other websites or social media, reminding them of their initial interest with eye-catching visuals or exclusive offers.

In-Person Follow-Ups

Personal interactions during tours, trial classes, or events are invaluable. Discuss their fitness goals, introduce them to members, and address concerns. This personal touch can be pivotal in converting a lead.

Learn how to implement an efficient follow-up process to convert more leads into loyal gym members. 

Automating the Follow-Up Process

Automating your follow-up process with gym management software ensures every potential member receives timely, personalized communication without overloading your schedule. Here’s how to optimize your gym’s communications:

  1. Scheduled Messages: Automate texts or emails to send at key times after initial contact. Start with a prompt thank-you message, followed by a message that addresses potential questions or offers a free trial class a few days later.
  2. Personalized Touches: Customize automated messages using data on each lead, like fitness goals or preferred times. Gym software allows for lead segmentation for more targeted messaging.
  3. Tracking Interactions: Monitor which leads have received which messages and their responses. Gym management software provides analytics to gauge the effectiveness of your follow-ups and adjust strategies accordingly.

Want to know how you can automate every step in the buyer journey, including follow-ups, with FLiiP? Book a free demo! 

4. Nurturing and Re-engaging Leads

Effectively keeping leads engaged throughout their decision-making journey and rekindling interest in those who may have grown distant is key to converting inquiries into memberships. 

  1. Consistent Communication: Regular check-ins through emails or texts help keep your gym top-of-mind. Tailor these communications to reflect the lead’s previous interactions or expressed interests, making each touchpoint relevant and personal.
  2. Educational Content: Share valuable content that aligns with their fitness goals, such as instructional videos, articles on health and wellness, or tips for beginners. This positions your gym as a resource and keeps the lead interested and informed.
  3. Special Offers: Introduce time-sensitive promotions or exclusive events to create urgency. These can be particularly effective for re-engaging leads who have stopped responding, as they provide a compelling reason to reconsider.
  4. Follow-up Surveys: Send surveys to understand why a lead might have lost interest. This shows that you value their opinion and gives you insights into how you can better meet their needs.
  5. Personal Invitations: Invite leads to gym events or free classes personally. An in-person experience can reignite their enthusiasm and give them a tangible sense of the community and support your gym offers.

5. Overcoming Sales Objections

Handling objections effectively is about building trust and showing the value your gym or fitness studio brings to their lives. Objections are an opportunity to highlight the unique aspects of your services, such as personalized fitness plans, state-of-the-art equipment, or a supportive community atmosphere that distinguishes your gym from the rest.

Practice Regularly

Hone your sales skills through routine role-playing exercises to simulate real interactions. Seek feedback to identify and improve weak areas.

Emphasize Value Over Price

Focus on your gym’s unique benefits, like specialized programs and top-tier equipment. Show how these can help members meet their fitness goals, highlighting value beyond cost.  

Create a Sense of Urgency

Motivate prospects with limited-time offers or emphasize the immediate benefits of starting their fitness journey, encouraging quicker decision-making.

Ask Open-Ended Questions

Use open-ended questions to understand prospects’ needs and goals better. This allows you to tailor your responses and demonstrate how your gym meets their specific needs.

Utilize Social Proof

Share testimonials and success stories from current members to validate your gym’s effectiveness and inspire confidence among potential members.

Show Empathy and Understanding

Acknowledge and validate prospects’ concerns to build trust and show that you genuinely care about their fitness journey.

Be Confident and Honest

Maintain confidence in your gym’s offerings and be honest about what you can provide, setting realistic expectations and building credibility.

Propose Relevant Membership Options

Listen to their goals and preferences, then suggest a membership plan that feels like a natural fit, moving the conversation toward enrollment.

Here are 16 of the most common objections and how to overcome them! 

6. Effective Techniques to Close More Sales

Closing a sale effectively is an art that combines psychology, timing, and strategy. Here are some powerful closing techniques accompanied by practical examples to illustrate how they might work in real-world scenarios:

Assumptive Close

This technique involves acting as if the prospect has already decided to sign up, subtly nudging them toward finalizing the decision.

✅ Example: “Let’s go ahead and schedule your first orientation session. Would Monday or Wednesday work better for you?”

Summary Close

This method involves summarizing all the agreed-upon benefits and values before making the final ask, reinforcing the prospect’s desire to purchase.

Example: “So, you’ll get access to all classes, 24/7 gym use, and a personal training session each month. Let’s get you started on this plan so you can take advantage of all these benefits right away.”

Take Away Close

Sometimes, creating a sense of scarcity or limiting options can push a prospect to decide. This close involves subtly removing an option or offering, indicating it might not be available indefinitely.

Example: “I understand the commitment might be a concern. We actually only have a couple of slots left for this membership tier, so I’d hate for you to miss out.”

Hard Close

This direct approach leaves the prospect with a clear, often binary choice between yes and no, pushing them to make a decision.

Example: “We need to finalize the member list by the end of today. Can I count you in?”

Now or Never Close

Creating urgency can compel a prospect to act immediately rather than delaying their decision.

✅ Example: “If you sign up today, you’ll get an additional 10% discount on your membership. This offer expires by end of day.”

Sharp Angle Close

This technique comes into play when a prospect asks for something additional; you agree but use it to close the sale immediately.

✅ Example: “If I can add a free wellness workshop to your membership, would you be willing to sign up right now?”

Question Close

Ending with a question that assumes they are ready to proceed can lead the prospect to mentally commit.

Example: “How soon would you like to start seeing the benefits of your new gym membership?”

Each of these closing techniques can be highly effective when matched with the right situation and handled with an understanding of the prospect’s needs and behaviors. 

Why you might be failing at closing the sale and how to improve your closing strategies. 

7. Enhance Your Online Presence

Boosting your gym’s online visibility is crucial in today’s digital age, where potential members often have their first interaction with your facility through the internet. Here are key strategies to enhance your gym’s online presence:

Optimize Your Website

Ensure your website is user-friendly, mobile-responsive, and updated with the latest information about your gym’s services, classes, and membership options. Highlight key features such as state-of-the-art facilities, expert staff profiles, and success stories of members to attract visitors.

Leverage SEO Techniques

Implement search engine optimization strategies to increase your website’s visibility in search results. Use relevant keywords related to fitness services and local terms that potential members might search for to help them find your gym easily. Learn more about SEO tactics for gyms!

Engage on Social Media

Maintain active social media profiles on platforms like Instagram, Facebook, and Twitter. Post regularly about your gym’s activities, member success stories, and fitness tips to engage your audience. Live sessions, Q&As with trainers, and interactive polls can keep your community engaged and interested.

Use Content Marketing

 Create valuable content that addresses the needs and interests of your target audience. Blog posts about fitness tips, nutritional advice, and health trends can position your gym as a thought leader in the fitness industry, attracting more visitors to your site.

Implement Online Advertising

Consider using paid advertising options such as Google Ads or social media ads to reach a broader audience. Target your ads to specific demographics and geographic locations to maximize their effectiveness.

Encourage Reviews and Testimonials

 Positive reviews and testimonials can greatly enhance your gym’s credibility. Encourage satisfied members to leave reviews on platforms like Google, Yelp, and your social media pages. Share these testimonials on your website and social media to build trust with potential members.

8. Pricing Strategies and Flexible Membership Packages

Developing effective pricing strategies and offering flexible membership options are essential to accommodate the diverse needs of your potential members and increase conversion rates. Here’s how to approach this:

Competitive Pricing Analysis

Start by analyzing the pricing structures of other local gyms. Understand the market norms to ensure your rates are competitive and reflect the quality and breadth of services you offer.

Tiered Membership Options

Introduce various membership levels to cater to different budgets and preferences. For example, you could offer basic, premium, and VIP memberships, each with varying access to classes, equipment, and facilities. This flexibility allows potential members to choose a plan that best suits their needs and financial situation.

Bundled Offers

Create bundled packages that combine gym access with other services such as personal training sessions, nutrition counseling, or wellness workshops. These bundles can provide greater value for money and encourage members to commit longer.

Promotional Discounts and Incentives

 To attract new members, utilize promotional discounts, such as reduced rates for the first few months or special rates for families and groups. Offering incentives like a free month for referrals can also help increase your member base.

Transparent Pricing

 Ensure all your pricing is clearly communicated in your marketing materials and on your website. Transparency in pricing helps build trust and avoids potential misunderstandings that could deter prospective members.

Adjustable Plans

Consider offering the ability to upgrade or downgrade memberships without penalty, accommodating changes in your members’ lifestyles and needs. This adaptability can enhance member satisfaction and retention.

Why your gym needs a pricing strategy and how to implement one. 

9. Strategic Partnerships and Referral Programs

Forming strategic partnerships and developing effective referral programs can significantly enhance your gym’s membership growth and community presence. 

Form Local Partnerships

Collaborate with local businesses that complement your gym’s offerings, such as health food stores, sports equipment shops, or wellness centers. These partnerships can lead to co-promotional efforts, where each business promotes the other, creating a mutually beneficial relationship. Consider offering joint memberships or special discounts to customers from partner businesses.

Leverage Community Events

 Participate in or sponsor local community events to increase your gym’s visibility. This not only helps in promoting your gym but also establishes it as a community-focused business, strengthening local ties and attracting new members who are engaged in community activities.

Develop a Referral Program

Encourage your existing members to refer friends and family by offering incentives such as discounts on their membership fees, free merchandise, or complimentary services for each successful referral. Make sure the benefits are enticing enough to motivate members to participate actively.

Corporate Wellness Programs

 Partner with local companies to offer corporate wellness programs. These programs can include special memberships for employees, on-site fitness classes, or wellness workshops. This not only helps in securing bulk memberships but also aids in building long-term relationships with local businesses and their employees.

Influencer Partnerships

 Collaborate with fitness influencers and bloggers who can promote your gym to their followers. This can be particularly effective in reaching a wider audience and generating buzz around your gym’s brand and offerings.

Offer Community-Based Challenges

 Organize fitness challenges or health-oriented events that encourage community participation. Partner with other local businesses to sponsor these events, enhancing visibility and engagement from various community sectors.

Build a community and lasting relationships with gym members!

10. Exceptional Customer Service

Delivering exceptional customer service is crucial for retaining members and fostering a positive reputation that attracts new ones. 

Staff Training

Invest in comprehensive training for all staff members, ensuring they are knowledgeable, friendly, and responsive. Staff should be well-equipped to answer questions, resolve issues, and provide a supportive environment for all gym-goers.

Personalized Attention

 Offer personalized attention to each member. Recognize their achievements, know their names, and understand their fitness goals. This level of personal care makes members feel valued and can significantly boost loyalty.

Responsive Communication

 Ensure quick and effective communication. Be it responding to queries, complaints, or feedback, promptness shows that you value your members and their experience at your gym.

Member Feedback System

Implement a robust system for collecting and acting on member feedback. Regularly seek out member opinions through surveys, suggestion boxes, or direct conversations. Use this feedback to make improvements and demonstrate that you are committed to meeting their needs.

Welcoming Environment

 Create a welcoming and inclusive atmosphere that makes everyone from beginners to seasoned athletes, feel comfortable and motivated. Ensure your facility is clean, well-maintained, and welcoming at all times.

Member Appreciation Events

 Regularly organize events that show appreciation for your members, such as member appreciation days, special training sessions, or health and wellness seminars. These events not only enhance the member experience but also foster a stronger community feeling.

Problem Resolution

 Train your staff to handle and resolve problems efficiently and with a positive attitude. A well-handled issue can often lead to an even greater level of member satisfaction.

Consistent Experience

Ensure that every aspect of your gym offers a consistent and high-quality experience, from the entrance to the locker rooms to the workout areas. Consistency in quality and service reassures members that they have made the right choice in selecting your gym.

11. Use Technology to Automate Processes and Sell More

Incorporating advanced technology, particularly gym management software, can streamline operations, enhance member satisfaction, and boost sales. Here’s how to effectively use technology in your gym:

Automate Administrative Tasks

Utilize gym management software to automate routine administrative tasks such as membership renewals, billing, and scheduling. This frees up staff to focus more on member interaction and personalized service, enhancing the overall customer experience.

Improve Member Onboarding

 Streamline the onboarding process with digital forms and automated welcome emails. Use software to track new members’ progress and preferences, tailoring fitness programs to their needs and improving retention rates.

Crafting an unforgettable onboarding experience will turn new faces into lifelong members! During the first 90 days, habits are formed, comfort levels are established, and loyalty is built. 

Free Download: New Member Onboarding Guide: Day 1 to 90

Enhance Booking and Scheduling

 Offer an easy-to-use online booking system for classes and personal training sessions. This not only improves the member experience by providing convenience but also helps you manage your class sizes and staff schedules efficiently.

Leverage Data Analytics

Implement software that analyzes member behavior, class attendance, and facility usage. This data can be invaluable for making informed decisions about marketing strategies, class offerings, and operational improvements.

Personalized Marketing

 Use the data collected through your management software to create targeted marketing campaigns. Send personalized promotions and updates to members based on their activities and interests, increasing engagement and upselling opportunities.

Mobile Integration

 Provide a mobile app that allows members to manage their memberships, track their fitness progress, book classes, and receive updates directly on their smartphones. A mobile app enhances the user experience and keeps your members connected to your gym wherever they are.

Feedback and Support Systems

 Implement systems within your gym software that allow members to provide feedback or request assistance easily. Quick responses to these inputs can significantly enhance member satisfaction and loyalty.

Final Thoughts

Improving your sales process to sell more memberships is not a once-and-done situation. It will take time, monitoring, iterations, and patience. But you don’t need to take the long road! 

Enhance your gym operations and automate your sales and marketing efforts with gym software that’s easy to use so you can focus on what matters most: your members. Check out what FLiiP can do for you – Book a free demo! 

Acquisition

The real challenge of gym sales is turning the initial “hellos” into hearty handshakes as they walk through the doors as members. If you’re like me, you’ve felt the sting when a potential member doesn’t return your calls or emails. It’s not just about making another sale; it’s about building a community and helping more people meet their fitness goals.

Without the right follow-up, prospects can easily forget why they were interested in the first place or get swept up by another gym’s offer. A smart, heartfelt follow-up strategy will help you create a connection beyond the initial contact. It will remind prospects what caught their attention about your gym and how joining could be one of the best decisions they make for their health.

In this article, I’ll discuss effective, relatable strategies that have not only worked for us but have also transformed our clients’ approaches to follow-ups. 

The Importance of a Good Follow-Up Process

Getting leads in the door is just the start. The real challenge is turning them into members who are as excited about your gym as you are. A top-notch follow-up process is the link between potential interest and loyal memberships. 

Without effective follow-ups, even the most enthusiastic potential members might lose track of why they considered joining your gym in the first place. Life gets busy, other gym offers pop up, and suddenly, that initial spark fades into the background. A strong follow-up strategy keeps the conversation alive and kicking. 

When leads see that your gym keeps in touch, not with generic blasts but with personalized, thoughtful messages, they start to see you more like a coach who’s invested in their fitness journey, not just another business. This level of care and attention can set your gym apart, turning a casual inquiry into a committed membership.

We’re in this business because we love seeing people achieve their fitness goals. Each follow-up is our chance to show how committed we are to helping them get there. 

Types of Follow-Ups and How to Approach Each

Navigating the different types of follow-up methods can feel like setting up a workout routine for a new member—it needs to be just right to keep them engaged and committed. Each type of follow-up offers a unique way to connect and convert leads into members. 

SMS Follow-Up

Text messages are like the quick, high-intensity interval workouts of the follow-up world—short, direct, and often very effective. They’re perfect for sending timely reminders for appointments or last-minute deals. The key is to keep them personal and to the point. Use the lead’s name, mention a specific interest they shared about your gym, and maybe throw in a call to action like a special class invite. Remember, texts are best used sparingly to maintain that personal touch without becoming intrusive.

Email Sequences

Emails are the endurance training of follow-ups. They’re great for nurturing leads over time with more detailed information. Start with a welcoming email that reiterates why your gym is the right fit for their needs. Follow up with emails that provide value, such as tips on reaching fitness goals, success stories from other members, or an invite to an exclusive gym event. Each email should build on the last, creating a story arc that leads to joining your gym family.

Lead Retargeting Through Ads

Retargeting ads are a strategic way to reconnect with individuals who have shown interest in your gym but haven’t yet committed to membership. By using cookies to track visitors to your website, these ads then appear on other sites or social media platforms they visit, keeping your gym top of mind. This method effectively reminds them of their initial interest, showcasing compelling visuals or special offers that draw them back to your site. Tailor these ads with specific messages, whether it’s highlighting new classes, showcasing member success stories, or offering a limited-time discount, to capture their attention and convert curiosity into membership.

Learn more about setting up retargeting ads.

In-Person Follow-Ups

There’s nothing quite like a face-to-face interaction. Whether it’s during a tour, a trial class, or a community event, in-person follow-ups allow you to connect on a personal level. Use these opportunities to ask about their fitness goals, introduce them to other members, or discuss what worries them about committing to a gym. This personal connection can make all the difference in converting a lead.

Follow-Up Timing

Just as in training, where the right timing can enhance performance and results, the same applies to your communication strategy. Here’s how to optimize the timing of your follow-ups to maximize engagement and increase conversion rates.

Strike While the Iron is Hot

The first follow-up should happen quickly after the initial contact. A thank-you message or a brief recap within 24 hours keeps your gym top-of-mind and shows potential members that you value their interest. This prompt response sets a positive tone for the relationship.

The Rule of Three

A good rule of thumb is to follow up three times in varying intervals. After the initial thank-you message, the second follow-up could be a few days later, offering additional information or a special incentive. The third could be a week later, perhaps inviting them to a special event or offering to answer any questions they may have. This strategy keeps the communication line open without overwhelming the lead.

Listen to Their Schedule

Adjust your follow-up times based on the individual’s feedback and preferences. If a lead mentions a busy schedule, give them space, but set a reminder to reach out when they’re likely to be less busy. You can note these preferences and schedule messages using gym management software, ensuring your follow-ups are well-timed and more likely to be welcomed.

Use Milestones

For long-term leads, tie your follow-ups to milestones or relevant events. For example, if someone expressed interest in starting in the new year, schedule a follow-up shortly before January to remind them of their fitness goals and what your gym offers to help achieve them.

Consider Special Dates

Lastly, take advantage of special dates like holidays, birthdays, or anniversaries. A personalized message wishing them well on a special day can enhance the connection and keep your gym in their positive thoughts.

Automating the Follow-Up Process

Consistency is key—both in training and in communication. Automating your follow-up process can be like setting up a circuit training routine for your gym communications: it ensures that no lead is left behind and every potential member receives timely, personalized attention without overwhelming your busy schedule.

One of the most effective tools at your disposal is gym management software. This technology acts as your digital personal assistant, helping you streamline and automate the follow-up process. Here’s how you can use it to keep your gym’s communications in top shape:

  1. Scheduled Messages: Set up automatic texts or emails to be sent at strategic times after a lead’s initial inquiry. For example, an immediate thank-you message can make a great first impression, while a follow-up a few days later might address any questions they may have or offer them a free trial class.
  2. Personalized Touches: Even automated messages can feel personal. Use the data you’ve collected about each lead (like their fitness goals or preferred workout times) to tailor your communications. Gym software can help segment your leads based on these details, allowing for more targeted, relevant messaging.
  3. Tracking Interactions: Keeping track of which leads have received which messages and how they’ve responded is crucial for fine-tuning your approach. Gym management software can provide detailed reports on the effectiveness of your follow-up efforts, helping you understand what works and what might need a change.

Automating your follow-up doesn’t mean setting it and forgetting it. It should integrate seamlessly with your overall marketing strategy, ensuring consistency across all channels. For example, if someone visits your gym after clicking a retargeted ad, your software can automatically tag them for a follow-up message about membership options they viewed.

Regularly review your gym management software‘s analytics to see which messages are hitting their mark and which ones might be missing the bar. Adjust the timing, content, and frequency of follow-ups to keep your leads engaged and moving towards a membership. 

Crafting Compelling Follow-Up Messages

Your messaging should motivate, connect, and lead to the desired action. Whether through SMS, email, or even in-person conversations, the key to effective follow-up messages is making them resonate personally with your leads. 

Understand Your Audience

Before you write a word, think about who you’re talking to. What are their fitness goals? What hesitations might they have about joining a gym? Understanding these details can help you craft messages that speak directly to their needs and concerns. For example, if a lead has expressed interest in weight loss, your follow-up might include success stories from current members who had similar goals.

Keep It Personal

Use the lead’s name and refer back to any specific details they’ve shared with you. Personalization goes beyond just inserting a name into an email template. It’s about creating a sense of conversation. For instance, if a lead mentioned they struggle with commitment, your follow-up could offer a flexible membership plan or highlight community support at your gym that makes sticking with a fitness routine easier.

Be Clear and Concise

Your follow-up messages should be clear and to the point. Avoid cluttering your message with too much information. Focus on one or two key points, like an upcoming membership discount or a new class offering that aligns with their interests. Think of each message as a step in a journey—you want to keep them moving forward without overwhelming them.

Incorporate a Strong Call to Action

What do you want the lead to do next? Whether it’s visiting the gym, calling for more information, or signing up for a trial class, your call to action should be clear and easy to follow. Make the next steps simple and direct, such as clicking a link to sign up for a newsletter or a button to book a tour.

Use Engaging Language

Keep the tone of your messages friendly and encouraging. Use language that evokes positive emotions and reflects the energetic atmosphere of your gym. Phrases like “Let’s get moving,” “Join the fitness revolution,” or “Start your transformation today” can add an inspirational touch that motivates leads to take action.

Follow-Up With Value

Every message should offer something of value. Whether expert advice, a freebie, or exclusive access to a new program, giving something valuable can make the difference between a lead feeling spammed and valued.

Final Thoughts

A stellar follow-up process is the heartbeat of your gym’s growth. It’s what transforms interest into action and acquaintances into loyal members. Embrace it as the core of your business strategy, and you’ll see growth and a thriving hub of committed members who feel as invested in your gym as you are in their health and success.

As you refine your follow-up strategies, remember the power of human connection. Automation and efficiency are crucial, but they should never overshadow the personal touch that sets your gym apart. Encourage your staff to be genuine, be proactive, and most importantly, be themselves—because, at the end of the day, people commit to a gym where they feel at home.

Acquisition

Every gym owner wants to see their lead list shrink and their member roster grow. You’ve already mastered attracting new faces to your fitness studio; now it’s time to turn those prospects into committed members. 

This article will walk you through some of the most effective strategies and insider tips to boost your conversion rates. From refining your communication approach to the different closing techniques, we’ll help you ensure no potential member slips through the cracks.

Why You Might Be Failing at Closing the Sale 

Closing a sale can be tricky, especially in a competitive industry where every potential member has plenty of options. Understanding where things might go wrong can help you fine-tune your approach. Here are some common pitfalls gym owners face when trying to seal the deal and how to avoid them:

Overwhelming Prospects with Too Much Information

Enthusiasm about your gym is great, but there’s a fine line between informative and overwhelming. Bombarding prospects with too much information all at once can lead to decision fatigue, where the prospect feels too overwhelmed to make a choice. Focus instead on the key benefits that align with their interests and keep the communication clear and straightforward.

Neglecting to Build a Relationship

Sales are not just transactional, especially in a service-oriented business like a gym. If prospects feel like just another number, they’re less likely to commit. Take the time to build a relationship. Show genuine interest in their fitness goals and personal journey. A member who feels valued is more likely to join and stay loyal.

Failing to Address Objections

Every prospect will have hesitations or objections, and how you handle these can make or break a sale. Instead of avoiding objections, welcome them as an opportunity to provide further clarity and reassurance. Listen carefully, acknowledge their concerns, and respond thoughtfully. Demonstrating that you can address their doubts head-on builds trust.

Learn how to overcome the 16 most common sales objections

Lacking Follow-Up

Many gym owners fail to follow up effectively after the initial contact. If a prospect leaves without signing up, it doesn’t mean the conversation is over. A thoughtful follow-up can bring them back into the fold. Whether it’s a call to check in on their decision-making process or an email with a special offer, keep the lines of communication open.

Not Being Persistent

Persistence is key in sales, but there’s a balance to maintain. Failing to follow up because you don’t want to seem pushy is a common mistake. However, checking in periodically shows that you value their interest and are attentive to their decision process. It’s about finding the right frequency and method that keeps you in their mind without becoming a nuisance.

Sounding Too Sales-y

You might push prospects away when you sound more like a salesperson than a fitness enthusiast or a supportive coach. People want to feel their needs are understood, not that they’re just another sales target. Keep your tone friendly, consultative, and focused on how your gym meets their unique needs and goals.

Not Personalizing Your Pitch

Each prospect has unique motivations for joining a gym, and your pitch should reflect these individual interests. Not personalizing your pitch can make your offering seem generic and unappealing. Tailor your approach based on the information the prospect has shared with you about their fitness goals, lifestyle, and preferences. This personal touch can make all the difference.

Advanced Communication Techniques

Stop focusing on features and connect on a deeper level with potential members with these techniques: 

Consultative Selling

Instead of pitching a one-size-fits-all membership, ask questions to discover what each prospect is really looking for. Do they need more motivation? Are they training for something specific? Once you understand their goals, you can tailor your approach to highlight how your gym can help them achieve those goals. This personalized approach not only shows that you care but also that you’re listening—a key factor in winning trust and business.

Active Listening

Active listening goes beyond hearing words—it’s about understanding the underlying message. When a potential member talks, really listen to what they are saying, and, equally important, what they aren’t saying. Use their input to guide your response and your offerings. Reflecting their concerns and showing empathy can help break down barriers and build a connection that’s conducive to a sale.

Effective Follow-Ups

The follow-up is where many gyms drop the ball. Effective follow-up communication is crucial in converting a lead into a member. It’s not just about reminding them of your gym but also showing that you remember their needs and concerns. Personalize your follow-ups with details from your initial conversation, and perhaps offer them a special trial or a free session tailored to their interests. This shows commitment on your part to their fitness journey and keeps your gym top of mind.

Gym management software can be a game-changer for tracking leads and managing follow-ups efficiently. They allow you to:

  1. Organize lead information: Keep all prospect data in one place, from contact details to notes on fitness goals and past interactions. This makes it easy to personalize follow-ups and increases the chances of conversion.
  2. Automate follow-ups: Set up automated email or SMS campaigns to keep your gym top of mind for prospects. Customize messages based on where the lead is in the sales funnel, such as a reminder after a trial class or a special offer on their birthday.
  3. Monitor lead status: Quickly see which leads are hot, which need more nurturing, and which have gone cold. This helps you prioritize your efforts and tailor your approach to different types of prospects.

Want to learn more about leveraging FLiiPto close more sales? Book a free demo!

Strategies for Effective Closing

Effective closing techniques go beyond the mechanics of selling and focus on creating an emotional connection with the prospect. 

Keep It Real

Most people will be hesitant to join a gym the first time they walk in. They often expect a sales pitch from someone who isn’t interested in their fitness goals and just wants their money. 

This notion can really set you back from closing a sale. To truly connect with leads, focus on providing the assistance they require. Shift the focus from yourself to them. You’re already confident in the quality of your services; now, you need to communicate their benefits to potential members. Engage in a sincere discussion about how your classes can specifically help them reach their personal goals.

Sell the Experience, Not the Facts

People are driven by emotions and then justify their decisions with logic. Highlight the emotional benefits of joining your gym, such as the feeling of achievement, the community aspect, or the stress relief it offers. When prospects can visualize the positive emotional outcomes, they are more likely to make a decision.

Position Your Gym as the Best Choice

Communicate why your gym is the best option for your prospects, highlighting unique features, specialized programs, or the community vibe they won’t find elsewhere. Make it clear that your gym meets their needs better than any other option available.

Focus on Solutions, Not Sales

Shift the conversation from trying to make a sale to solving a problem for the prospect. Identify their pain points and demonstrate how your gym addresses these specific issues. Whether it’s offering flexible class schedules for busy professionals or personalized nutrition planning, show how your services make their fitness journey easier and more enjoyable.

Cultivate a Genuine Connection

Building a relationship should be at the heart of every interaction. Engage in meaningful conversations, show genuine interest in their fitness goals, and remember personal details. This relationship-building approach fosters trust and makes the prospect feel valued, significantly enhancing the likelihood of a close.

Learn how to build lasting relationships with gym members.

Focus on the Why, Not the What

Instead of focusing solely on what your gym provides or how it operates, share why you do what you do. Your passion for improving health, supporting members’ fitness journeys, or transforming lives will resonate more deeply than just a list of amenities or services. This helps prospects connect with your mission and see your gym as a place that aligns with their values.

Effective Sales Closing Techniques

Closing a sale effectively is an art that combines psychology, timing, and strategy. Here are some powerful closing techniques accompanied by practical examples to illustrate how they might work in real-world scenarios:

Assumptive Close

This technique involves acting as if the prospect has already decided to sign up, subtly nudging them toward finalizing the decision.

✅ Example: “Let’s go ahead and schedule your first orientation session. Would Monday or Wednesday work better for you?”

Summary Close

This method involves summarizing all the agreed-upon benefits and values before making the final ask, reinforcing the prospect’s desire to purchase.

Example: “So, you’ll get access to all classes, 24/7 gym use, and a personal training session each month. Let’s get you started on this plan so you can take advantage of all these benefits right away.”

Take Away Close

Sometimes, creating a sense of scarcity or limiting options can push a prospect to decide. This close involves subtly removing an option or offering, indicating it might not be available indefinitely.

Example: “I understand the commitment might be a concern. We actually only have a couple of slots left for this membership tier, so I’d hate for you to miss out.”

Hard Close

This direct approach leaves the prospect with a clear, often binary choice between yes and no, pushing them to make a decision.

Example: “We need to finalize the member list by the end of today. Can I count you in?”

Now or Never Close

Creating urgency can compel a prospect to act immediately rather than delaying their decision.

✅ Example: “If you sign up today, you’ll get an additional 10% discount on your membership. This offer expires by end of day.”

Sharp Angle Close

This technique comes into play when a prospect asks for something additional; you agree but use it to close the sale immediately.

✅ Example: “If I can add a free wellness workshop to your membership, would you be willing to sign up right now?”

Question Close

Ending with a question that assumes they are ready to proceed can lead the prospect to mentally commit.

Example: “How soon would you like to start seeing the benefits of your new gym membership?”

Each of these closing techniques can be highly effective when matched with the right situation and handled with an understanding of the prospect’s needs and behaviors. 

Use Feedback to Adjust Your Closing Techniques 

Understanding why some prospects don’t convert can offer valuable insights into refining your approach in any sales process. 

Collecting Meaningful Feedback

Using surveys and feedback tools strategically can provide critical data about your gym’s sales process. Discover the factors that deterred prospective members. After a tour or a trial session, encourage non-converts to provide feedback by offering a simple survey. 

Questions could include:

  1. What was your primary reason for not signing up today?
  2. Was there something specific you felt was missing from our membership options?
  3. How did you find the atmosphere of our gym?

This feedback can be collected through digital surveys sent via email, SMS, or even through a quick, informal chat as they conclude their visit.

Analyzing Feedback for Insights

Once you gather this feedback, analyze it to identify common themes or specific issues. Maybe it’s the pricing structure, the lack of certain facilities like sauna rooms, or perhaps the trial period felt too short. Understanding these patterns will guide you in making informed adjustments to your gym’s offerings or sales strategies.

Implementing Changes

Based on the feedback, you might adjust your sales pitch to better address common concerns or tweak your membership packages to be more appealing. For instance, if many prospects mention that they are looking for more flexible gym hours, consider extending your operation hours during a trial period to see if this leads to more conversions.

Continuous Feedback Loop

Make feedback collection and analysis an ongoing part of your business strategy. Regularly update your surveys to reflect new concerns or ideas, and continuously adapt your offerings. This proactive approach shows prospects and members that you value their input and are committed to providing a top-tier fitness experience.

Final Thoughts

Converting new members isn’t just a boost to our sales figures,  it’s a chance to expand your community. Every effective follow-up, personalized pitch, and innovative use of technology shows your dedication to creating an environment where members feel satisfied, inspired, and connected. This is what makes our job so rewarding.

The heart of a successful gym is the community it nurtures and the lives it changes. With these strategies, your gym can become vital to your members’ wellness journey, setting you apart in this competitive industry.

Acquisition

Objections are an unavoidable truth of selling, but it doesn’t have to be the end of the conversation. If you’re able to anticipate what your prospect’s objections will be, you stand a better chance of overcoming them.

Every “no” or “I’ll think about it” from a potential member is a missed opportunity to grow your community and strengthen your business’s financial health. Think of each objection as a personal trainer for your sales strategy, challenging you to push harder, think more creatively, and ultimately become stronger in your approach. 

What is a Sales Objection?

Getting hit by sales objections is a common part of interacting with potential members. These concerns often revolve around cost, the range of facilities and services, or the individual’s readiness to commit to a fitness routine.

Addressing these objections effectively is not just about overcoming barriers; it’s about building trust and demonstrating the value your gym or fitness studio brings to their lives. But don’t put it in a bad light! Objections are an opportunity to highlight the unique aspects of your services, such as personalized fitness plans, state-of-the-art equipment, or a supportive community atmosphere that distinguishes your gym from the rest.

Key Elements to Overcome Objections

Practice 

Any skill can be mastered if you practice enough! Regular role-playing exercises allow you to simulate sales scenarios, preparing you for actual interactions. Make it a habit to seek feedback from your peers or mentors after these sessions. Their insights can pinpoint areas for improvement. 

Sell Your Services on Value, Not Price 

Focus on selling the value of your services, not just the price. Highlight what sets your gym apart, such as unique programs, state-of-the-art equipment, or a supportive community. Emphasize how these benefits can help potential members achieve their fitness goals, offering them something truly valuable beyond a price tag. Remember, when people see the value in what you’re offering, they’re more likely to invest, regardless of the cost.

Create a Sense of Urgency

Creating a sense of urgency can motivate prospects to act quickly. You can do this by offering limited-time promotions or highlighting the benefits of starting their fitness journey today. It’s about making them feel that they’re missing out on an opportunity for change by delaying. This strategy should always aim to help prospects see the immediate value in joining your gym, encouraging them to take action sooner rather than later.

Ask Open-Ended Questions

Asking open-ended questions is key to understanding your prospects’ true needs and concerns. These types of questions encourage them to share more about their fitness goals, challenges, and what they’re looking for in a gym. By doing so, you can tailor your responses more effectively, addressing their specific situations and demonstrating how your gym can meet their needs. This approach not only helps in overcoming objections but also builds a deeper connection with potential members.

Leverage Social Proof and Success Stories

Leveraging social proof and success stories can be incredibly persuasive. Share testimonials and experiences from current members who have achieved their fitness goals with your gym’s help. Highlighting real-life transformations and positive outcomes helps to alleviate doubts and showcases the value of your services. This approach addresses common objections and inspires confidence in potential members, making it easier for them to envision their own success within your fitness community.

Show Empathy and Understanding

Empathy and understanding are crucial in building trust with your prospects. Acknowledge their concerns and validate their feelings. This demonstrates that you genuinely care about their fitness journey and are not just trying to make a sale. By connecting on a personal level and showing that you understand their challenges, you create a supportive environment that encourages them to take the next step with confidence.

Be Confident and Honest

Being confident and honest goes a long way in building credibility with your prospects. Confidence in your gym’s offerings reassures potential members that they’re making the right choice. At the same time, honesty about what you can and cannot provide sets realistic expectations and fosters trust. This balance ensures that prospects feel informed and supported, making them more likely to commit to a membership with your gym.

Ask for the Relevant Close

The ultimate goal of the sales process is to secure a sale, yet not every conversation will directly lead to this outcome. Asking for the relevant close will help you move down the funnel and open the door for future interaction. 

Listen carefully to their goals, concerns, and preferences throughout the discussion. Then, propose a membership option that aligns with what they’re looking for, making it feel like the natural next step for them.

Learn More: The Psychology of Sales: How to Sell More Gym Memberships

16 Common Objections and How to Overcome Them 

1. “Your memberships are too expensive”

Response: “I completely understand your concerns; thanks for being honest and bringing this up. It’s important to me that you feel confident that you’re getting great value for your money, and I want to help you start your fitness journey. How about we walk through the benefits you’d be getting and find a plan that fits your fitness and financial needs?”

💡 Why it works: This response shows empathy by acknowledging the financial concern while reinforcing the value provided. It also invites the prospect to a dialogue, which can help tailor the offer to their budget and needs, making the gym’s services feel more accessible and worth the investment.

2. “I need to talk to my spouse/partner first.”

Response: “I totally get it, I know my partner would want to be involved as well. How about we schedule a follow-up after you’ve had the chance to discuss it? This way, I can answer any questions both of you might have.”

💡 Why it works: It shows understanding and respects the prospect’s decision-making process while also keeping the door open for further conversation.

3. “I don’t have enough time.”

Response: “Many of our members felt the same way before joining. That’s why we offer flexible hours and quick, effective workout plans.The first step is to start, and then everything falls into place. How does fitting in a 30-minute workout into your schedule sound?”

💡Why it works: It addresses the time constraint by offering a practical and flexible solution that fits busy schedules while reassuring the prospect that it’s feasible. Offering a specific, manageable commitment of a 30-minute workout makes the idea of joining less daunting and more attractive.

4. “I can work out at home.”

Response: “That’s fantastic that you’re committed to staying active at home! It’s a great base to build from. What we offer here, though, is a community that supports and motivates each other and expert trainers who are always on hand to guide you, to get the most out of your workout. And, of course, you’ll have access to a wide range of equipment that might not be available at home. Would you like to come in and see the difference it could make for your fitness journey?”

💡Why it works: This response acknowledges the prospect’s efforts to work out at home, which builds rapport and trust. It then gently introduces the additional benefits of joining the gym without dismissing the prospect’s current efforts, fostering a positive and supportive connection.

5. “I don’t know how to use gym equipment.”

Response: “That’s what we’re here for! We provide personalized orientations and can design a workout plan that gradually gets you comfortable with all the equipment. How about we start with a guided tour?”

💡Why it works: It reassures the prospect by offering support and personalized guidance, making the gym experience less intimidating.

6. “I don’t need a gym to stay fit.”

Response: “It’s impressive that you’re maintaining your fitness independently, and that’s exactly the kind of dedication we love to see here. What we offer is a chance to diversify your routine with new challenges and advanced equipment that can take your fitness to the next level. How about a complimentary trial to explore some fresh options and see how they might enhance what you’re already doing?”

💡Why it works: This response acknowledges and praises the prospect’s current efforts, which fosters a positive emotional connection. Suggesting the gym as a complement to their existing routine rather than a necessity reduces any perceived pressure. Offering a trial lets them experience firsthand how the gym can add value, making the suggestion both inviting and low-commitment.

7. “The gym is too crowded.”

Response: “We understand that a crowded gym can be off-putting. We manage gym capacity to ensure everyone has a comfortable space to work out. Let’s find off-peak hours that work best for you.”

💡Why it works: It acknowledges the concern and provides a solution by suggesting less busy times, showing the gym’s commitment to a positive member experience.

8. “I’m too out of shape.”

Response: “Everyone starts somewhere, and we’re here to support you at every step of your fitness journey. What’s great about our gym is that our trainers are here specifically to support you. They’ll work with you to tailor a program that suits your current fitness level and helps you progress at your own pace. Our community is also incredibly welcoming and supportive; you won’t be sorry.”

💡Why it works: This response recognizes the emotional barriers that feeling out of shape can create and reassures the prospect that they will receive personalized support. Highlighting the welcoming nature of the gym community further reduces anxiety about starting their fitness journey, making the gym feel like a safe and supportive space to begin.

9. “I don’t want to get locked into a contract.”

Response: “We understand the need for flexibility, which is why we offer different membership options, including month-to-month plans. Let’s find one that gives you peace of mind.”

💡Why it works: It directly addresses the fear of commitment by highlighting flexible membership options.

10. “I’m too old/young.”

Response: “I understand your concern, and it’s wonderful that you’re considering your fitness at your age. Here, we truly believe that fitness is for everyone, no matter the stage of life. We have a range of programs designed to cater to different age groups, and our trainers are also here to help personalize your experience and make sure you feel comfortable and supported from day one. How about we take a closer look together at some options that would be perfect for you?”

💡Why it works: It reassures the prospect that the gym is inclusive and offers something for everyone, regardless of age.

11. “I’m intimidated by gyms.”

Response: “I completely understand how the gym environment can feel a bit overwhelming at first. It’s important to us that you feel comfortable and welcomed right from the start. How about I give you a personal tour so you can see for yourself how friendly and supportive our community is? You’ll get to meet some of our staff and members who, just like you, were once new and might have felt the same way.”

💡Why it works: It acknowledges the intimidation factor and offers a personal, low-pressure way to become familiar with the gym environment.

12. “Your gym is too far from my house/work.”

Response: “I completely get that convenience is crucial when it comes to sticking to a fitness routine. Although we’re a bit of a distance from your home or workplace, many of our members find that the extra few minutes of travel pay off in terms of the quality of our facilities, the variety of our programs, and the warmth of our community. How about I offer you a free trial week to experience it for yourself? You might find that the drive is more than worth it once you see what we have to offer.”

💡Why it works: It doesn’t dismiss the concern but suggests the unique benefits and experience might outweigh the inconvenience of distance. Offering a free trial week is a convincing, low-risk way for the prospect to experience firsthand whether the benefits outweigh the inconvenience of the location. This approach makes the suggestion more tangible and appealing.

13. “I have a health issue/injury.”

Response: “Your health and safety are our top priorities. We can work with your healthcare provider to design a program that supports your recovery and fitness goals. Let’s discuss how we can accommodate your needs.”

💡Why it works: It shows care for the prospect’s health and offers a customized approach to fitness, accommodating their health issues or injuries.

14. “I’m not sure I’ll use the membership enough.”

Response: “Let’s find a membership plan that matches your lifestyle. We can start with a flexible option, allowing you to see how often you come in without feeling pressured.”

Why it works: It addresses the concern about value for money by offering flexible membership options.

15. “I want to try other gyms before I decide.”

Response: “Finding the right fit for your fitness journey is important. We’re confident in what we offer and would love for you to include us in your trials. How about we set you up with a complimentary pass?”

💡 Why it works: It respects the prospect’s desire to explore while confidently inviting them to experience the gym’s unique offerings.

16. “Do you do discounts for students/military?”

Response: “Absolutely, we deeply appreciate the commitments made by students and military personnel. We’ve tailored special membership rates just for you. This is our way of ensuring that our gym is both affordable and beneficial to your lifestyle. Why don’t we go over these options together so we can find the perfect fit for your fitness needs and budget?”

💡Why it works: It acknowledges the prospect’s special circumstances and offers a tangible benefit to address their situation.

Conclusion 

Overcoming objections is a vital skill in building a successful gym business. Objections are a great chance to connect better with your prospects and show them how well you understand their needs. Good objection handling will help demonstrate your gym’s commitment to its members, building rapport and trust.

Acquisition

FLiiP is proudly recognized by Capterra in the Capterra Value Report: A Price Comparison Guide for Gym Management Software. This report highlights the top gym management software products based on user reviews, including each product’s starting price and functionality details.

Gym management software assists fitness businesses in handling various administrative operations, including scheduling, attendance tracking, membership management, billing, invoicing, and staff management.

FLiiP has been mentioned in this report with the following ratings:

Value for Money: 4.8 out of 5

Functionality: 4.8 out of 5

Overall: 4.9 out of 5

The graph below shows gym management tools that offer the best value for money and functionality according to user ratings. Products are arranged in increasing order of their value-for-money ratings (bottom to top) and functionality ratings (left to right).

Here’s what some of our users have to say about us:

“The customer service has been very good. This is what makes FLiiP worth the price. The support to see you through the steps to get up and running and also to stay in step with new features they continue to bring on board, making the app so much more powerful. FLiiP has brought us into the tech age which has increased sales, quality of service, added extra products and services. Expanded our business and simplify its operation.” – Mary G.

“The advantages are truly numerous! Better management of registrations and course schedules. Really easy to use class attendance list. Really easy to use payment management and tracking. This has given me better monitoring of my members, saving time and better management of my business!”- Gino L.

“The service! In French! And fast! At the beginning you always need assistance to master the software. I hate having to read instructions for hours when in 5 minutes I can be given clear and precise instructions.” – Catherine P.

Want to review FLiiP? Click here.

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FLiiP: The top choice for owners who want to grow

Every gym owner dreams of boosting leads, gaining new members, keeping them around longer, and expanding their business—all without breaking the bank. But let’s face it: most management software options out there fall short. They’re either too clunky, too pricey, or simply outdated.

Born out of a gym owner’s frustration with the lackluster tools available, FLiiP offers a powerful yet user-friendly solution.

Save hours every week compared to other popular fitness club management software on the market. Manage your members and classes, track your sales, spot in-active members so you can easily re-engage them, customize your classes, easily approve contracts and payments. Plus you can customize your booking page so members can easily buy products and additional services which helps you sell more per member.

With over 200,000 users worldwide, ranging from boutique studios to global franchises, FLiiP has become the go-to choice for managing finances, operations, and growth.

Stop leaving money on the table and make the flip! 

 

Gym Management Software capterra

To be considered for this list, products had to:

  1. Have at least 20 unique product reviews published on Capterra within the past two years, as of January 15, 2024.
  2. Qualify as a market fit by meeting Capterra’s definition of gym management software: “Gym management software assists fitness businesses in handling various operations, including scheduling, attendance tracking, membership management, billing, invoicing, and staff management.”
  3. From the products that met the above criteria, 25 with the highest functionality and value-for-money ratings were mapped on the scatter plot.
  4. From these 25 products, only those with publicly available pricing information on their vendor website were included in the price comparison table. Therefore, the price comparison table is a subset of the scatter plot.

About Capterra: Capterra is the #1 destination for finding the right software and services for your organization, with 100,000+ solutions across 900 categories. We offer access to over 2 million verified reviews, in-depth product comparisons, and data-backed annual software ranking reports for over 500 types of software— saving you time, increasing productivity, and accelerating your growth. For more information, visit capterra.com.

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