5 factors to Consider Before Subscribing to a CRM Software for a Fitness Facility

Veronica Oquendo
7 December 2023

Selecting an excellent CRM (Customer Relationship Management) software for a gym or fitness facility is crucial for efficiently managing customer interactions and improving overall business operations. Here are key criteria to consider when evaluating CRM software for a gym or fitness facility:

1) User-Friendly Interface for owner and members:

  • Intuitive and user-friendly interface should be a priority. Change can be hard for more people than we think. That is why a CRM software for gym or studio should be easily navigable through different sections and efficiently used by you and your staff. You should be able to find what you are looking for within 5 seconds.


2) Communication Tools:

  • Gyms or studios are in the business of relationships. Owners or coaches have to communicate efficiently with their clients/members. While searching for a new CRM software, assess the communication tools offered within the systems. Automated email, sms, templates, custom values, are details you should be looking for.  


3) Reporting and Analytics:

  • What are you KPIs as a gym owner ? Can you find them easily ? If yes, this is a good CRM for you. What if the CRM brings you new reports that you were not aware of and can change your decision ? That would be to consider, because you see that this company is there help you grow.


4) Scalability:

  • Choose a CRM that can scale with your business. It should accommodate the growth of your membership base and offer additional features as needed. Multiple location, multiple calendar, better price per member are examples you can look for while searching for a new CRM Software. 

5) Customer Support and Training:

  • Assess the level of customer support and training provided by the CRM vendor. Responsive customer support and comprehensive training resources can be crucial for successful implementation. Switching from a software to another can be a real pain point for a gym owner. Make sure that you will work with people that understand your needs and fears and will deliver what they are selling you. Onboarding should be between 7 to 12 business days in the best world.

5.1) Reviews and References:

  • As a last piece of advice, read reviews from other fitness facilities and ask for references from the CRM vendor. This can provide insights into real-world experiences with the software. Ask for other gym that went through the same situation as you and ask why they went from software X to software Y. By carefully evaluating CRM software based on these criteria, you can choose a solution that aligns with the unique requirements of your gym or fitness facility.
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