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Inside this Guide

Why regularly increase your subscription rates?
Post COVID and customer experience are two of the answers. Two others are to be discovered in the guide.

What steps take to generate more revenue?
A price restructuring cannot be improvised. We give you tips on how to increase your average revenue per customer and the number of customers willing to pay for more expensive rates.

What are the best practices for implementing a frictionless rate increase?
If you have 6 hours to chop down a tree, spend 4 of them preparing your axe! To ensure that you are as prepared as possible, we provide you with the basics of a solid action plan and ways to communicate about your rate increase.